Agent Skills
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journal-of-consumer-research
GitHub用于评估消费者行为论文是否适合投稿Journal of Consumer Research (JCR) 的技能。涵盖期刊定位、理论贡献要求、多研究过程证据标准、跨学科视角及拒稿风险，辅助作者进行稿件定位、重构与选刊决策。
Trigger Scenarios
作者指定JCR为投稿目标
需评估含理论推进的多研究消费者行为论文的适配度
需将定性或跨学科消费论文重构以符合JCR风格
需了解JCR拒稿风险及替代期刊建议
Install
npx skills add brycewang-stanford/Awesome-Journal-Skills --skill journal-of-consumer-research -g -y
SKILL.md
Frontmatter
{
"name": "journal-of-consumer-research",
"description": "Use when targeting Journal of Consumer Research (JCR) or deciding whether a consumer-behavior manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics."
}
Journal of Consumer Research (journal-of-consumer-research)
Journal positioning
JCR is the premier interdisciplinary outlet for consumer-behavior research and an FT50 venue. It publishes work that builds a theory of consumption, drawing on psychology, sociology, economics, anthropology, and other lenses, judged on the depth and generality of the theoretical contribution. The signature JCR paper offers multi-study process evidence for a consumer-behavior theory — establishing an effect, demonstrating the underlying process (mediation), and bounding it (moderation). Readership is the interdisciplinary consumer-research community across business schools and the social sciences.
This skill is a fit / venue-selection / re-framing tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the JCR / Oxford University Press site and the submission system.
When to trigger
- The author names JCR (or the interdisciplinary consumer-behavior elite) as the venue.
- A consumer-behavior paper with a theoretical advance and a multi-study process design needs positioning.
- A qualitative/CCT (consumer culture theory) or economics/sociology-of-consumption paper needs framing for JCR's interdisciplinary taste.
- The author needs JCR's desk-reject risks and a credible JCP / JMR / JM alternative list.
Scope & topic fit
- Substantive consumer phenomena explained by a portable theory: judgment, choice, affect, identity, social influence, well-being, consumption meaning.
- Multiple lenses welcome: cognitive/social psychology, behavioral decision research, sociology and anthropology of consumption (CCT), and economic approaches.
- Method-pluralistic: lab/field experiments, surveys, qualitative/ethnographic, and secondary-data designs — unified by theoretical contribution.
- Questions about why and how consumers think, feel, and behave, framed as theory, not as a single applied finding.
Method & evidence bar
- Theory first: the paper must offer a novel, generalizable theoretical contribution to understanding consumption, not just a robust effect.
- Experimental work typically needs a multi-study chain establishing the effect, the process (mediation), and boundary conditions (moderation), with alternative explanations ruled out.
- Process evidence is central: demonstrating the mechanism is usually necessary, not optional.
- Qualitative work needs interpretive rigor, transparent data and analysis, and a clear path from data to theory; designs must be appropriate to the question.
Structure & house style
- The front end develops a theoretical tension or puzzle and the conceptual contribution before any study is reported.
- A strong JCR paper integrates a study sequence into a coherent theoretical narrative and closes with a general-discussion that states the contribution to consumer theory and (briefly) practice.
- JCR expects a web/online appendix for additional studies, stimuli, and robustness, and takes openness/transparency seriously.
- Writing is conceptual and accessible across disciplines; the theory, not the method, leads.
Official-submission checklist
- Before giving submission-ready advice, read
../../resources/source-basis.mdand../../resources/official-source-map.md; start from the official source anchors for this journal family, then cite the current journal-specific page you checked. - Search the live site for "Journal of Consumer Research submission guidelines / author instructions" and follow the current JCR/OUP version.
- Re-check abstract format, length, anonymization for masked review, reference style, and the web-appendix / supplementary-materials requirement.
- Re-check current open-science, pre-registration, data/materials transparency, ethics/IRB, and AI-use disclosure policies.
- If the live official instructions conflict with this skill, the official instructions win.
Pre-submission self-check
- One sentence stating the novel, portable theoretical contribution to consumer behavior.
- The empirical chain establishes effect, process, and boundary conditions (or, for qualitative work, builds theory rigorously).
- Alternative explanations are ruled out and the mechanism is evidenced, not assumed.
- The introduction positions the paper against recent JCR / consumer-behavior theory.
- Web appendix, stimuli, pre-registration, and transparency disclosures match the current JCR guide.
Common desk-reject triggers
- A single-study effect with no process evidence and no theoretical contribution.
- A robust but atheoretical applied finding ("does X increase purchase of Y").
- Mediation claimed without adequate evidence, or alternative explanations left open.
- A modeling or substantive-strategy paper with no consumer-theory contribution.
Re-routing decision
- Psychological-theory and process-mechanism focus, consumer-psychology audience →
journal-of-consumer-psychology. - Behavioral or modeling rigor as the headline →
journal-of-marketing-research; analytical/structural modeling →marketing-science. - Broad substantive/managerial marketing reach →
journal-of-marketing; marketing-strategy / relationship work →journal-of-the-academy-of-marketing-science.
Output format
[Fit] High / Medium / Low (one-line reason)
[Target] Journal of Consumer Research
[Topic tags] <2–3 closest topics>
[Method/evidence] <is the theory + multi-study process at JCR's bar?>
[Top risk] <the single most likely reason for rejection>
[Official items to re-check] <submission system / abstract / web appendix / pre-registration / transparency>
[Re-route suggestion] <if not a fit, a better-matched venue>
Version History
- 1839142 Current 2026-07-05 13:08
