jm-workflow
GitHubJournal of Marketing 稿件工作流路由技能。根据当前稿件状态（如选题、理论、方法、数据或写作阶段）及常见问题，精准推荐并触发对应的 jm-* 子技能，协助作者完成从选题到投稿的全流程决策与执行。
Trigger Scenarios
Install
npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jm-workflow -g -y
SKILL.md
Frontmatter
{
"name": "jm-workflow",
"description": "Use when deciding which jm-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing (JM) manuscript. Routes — it does not replace — the specialized skills."
}
Journal of Marketing Workflow (jm-workflow)
Overview
This is the router. It does not replace any specialized skill; it tells you which jm- skill to use right now* for your Journal of Marketing manuscript.
Default assumption: unless the user says otherwise, treat the target as JM — the American Marketing Association's (AMA) premier general-audience marketing journal, published by SAGE on the AMA's behalf. JM's mission is to develop and disseminate knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders. Its gatekeeping criterion is publishing "the most impactful, thought-leading substantive research in the marketing discipline." The non-negotiable bar: a substantive insight into an important marketing question, with genuine managerial, policy, or societal relevance — not methodological novelty for its own sake. JM is methodologically "big tent" (experiments, field studies, surveys, interviews, observational, and secondary data) and actively promotes empirics-first research grounded in real-world phenomena.
Editorial team: Editor in Chief Jan-Benedict E.M. Steenkamp (UNC Kenan-Flagler); Coeditors Marc Fischer (Cologne), Kelly L. Haws (Vanderbilt), Maura L. Scott (Arizona State), Rebecca J. Slotegraaf (Indiana). Verify the live masthead on the AMA editorial-leadership page before naming conflicts or suggesting opposed reviewers.
When to trigger
- "What should I do next?" with a half-built JM manuscript
- You have results but the managerial/societal "so what" is thin
- A reviewer/editor questions whether the contribution is substantive or merely a new-context replication
- You received a JM decision letter (R&R or reject) and need to switch into response mode
- You keep bouncing between phenomenon, theory, method, and writing without a plan
Routing table
| Current symptom | Next skill |
|---|---|
| Idea is vague; not sure it is substantive or JM-fit (vs. JMR / Mktg Sci) | jm-topic-selection |
| Phenomenon is real but the conceptual logic is underdeveloped | jm-theory-development |
| Front end reads as gap-spotting; substantive conversation not engaged | jm-literature-positioning |
| Design may not match the question (causality, field realism, level) | jm-methods |
| Have data; unsure about identification, exact-statistic reporting, replication | jm-data-analysis |
| Results exist but managerial/policy/societal relevance is thin | jm-contribution-framing |
| Tables/figures cluttered or lack a managerial takeaway | jm-tables-figures |
| Prose buries the substantive argument; off AMA house style | jm-writing-style |
| Ready to submit; need the ScholarOne (Sage Track) preflight | jm-submission |
| Want to understand how JM double-anonymized review works | jm-review-process |
| Received an R&R; need to plan and draft the response | jm-rebuttal |
Default order
jm-topic-selection— lock a substantive, managerially relevant question with JM fitjm-theory-development— build conceptual logic grounded in the real-world phenomenonjm-literature-positioning— engage the substantive conversation; avoid new-context incrementalismjm-methods— match design (experiment / field / survey / secondary / qualitative) to the questionjm-data-analysis— identification, exact p-values/SEs/effect sizes, JM Dataverse replicationjm-contribution-framing— turn results into a substantive + managerial/policy/societal contributionjm-tables-figures— finalize exhibits with managerial takeaways in AMA stylejm-writing-style— full-manuscript prose polish (front-loaded substantive argument)jm-submission— ScholarOne (Sage Track) preflight (anonymization, 50-page format, files)jm-review-process— set expectations for double-anonymized, multi-round reviewjm-rebuttal— after an R&R, plan revisions then draft the response letter
jm-tables-figuresandjm-writing-styleare late-stage polish. Do not invoke them while the substantive contribution or identification is still unsettled.
Decision shortcuts
- "I have a finding but no managerial story" →
jm-topic-selectionthenjm-contribution-framing - "My intro says 'no one has studied X in this context'" →
jm-literature-positioning - "Reviewer says it's a new-context replication" →
jm-contribution-framing(substantive novelty) - "My paper is mostly a clever model" → reconsider fit (Marketing Science / JMR), then
jm-topic-selection - "I reported p < .05" →
jm-data-analysis(exact p-values, SEs, effect sizes) - "Conditional acceptance — what do I deposit?" →
jm-submission/jm-data-analysis(JM Dataverse packet) - "Got an R&R" →
jm-review-processthenjm-rebuttal
Stage snapshot template
Fill this in at the start of each working session to pick the next jm-* route; keep it alongside the manuscript so coauthors see the same state.
JM MANUSCRIPT ROUTING SNAPSHOT
==============================
Manuscript : [working title]
Target : Journal of Marketing (AMA/SAGE) — ScholarOne: mc.manuscriptcentral.com/ama_jm
Date : [YYYY-MM-DD]
GATE 0 — VENUE FIT (all three or reroute)
[ ] Substantive marketing question, not a methods/model showcase -> else JMR / Marketing Science
[ ] Managerial / policy / societal relevance articulable -> else jm-topic-selection
[ ] Not a new-context replication of known findings -> else jm-literature-positioning
STAGE LADDER (mark: [ ] todo [~] in progress [x] done)
[ ] 1. Question locked (substantive + decision maker named) jm-topic-selection
[ ] 2. Conceptual logic grounded in the real-world phenomenon jm-theory-development
[ ] 3. Conversation joined; new-context defense drafted jm-literature-positioning
[ ] 4. Design matched to question (big tent: exp/field/survey/...) jm-methods
[ ] 5. Identification + exact p-values, SEs, effect sizes jm-data-analysis
[ ] 6. Substantive + managerial contribution sentences written jm-contribution-framing
[ ] 7. Exhibits carry managerial takeaways jm-tables-figures
[ ] 8. Prose front-loads the substantive argument (AMA style) jm-writing-style
[ ] 9. Preflight passed (anonymization, 50-page format, files) jm-submission
[ ] 10. Under double-anonymized review; expectations set jm-review-process
[ ] 11. R&R: revisions planned and made, then response drafted jm-rebuttal
SUBMISSION PREFLIGHT SUMMARY (full detail lives in jm-submission)
[ ] Anonymized manuscript — no author/institution identifiers
[ ] Separate title page + Data Availability Statement
[ ] Main document <= 50 pages inclusive; web appendices excluded
[ ] Web Appendix file(s) prepared for supplementary results
[ ] Exact statistics reported (actual p-values, SEs, effect sizes)
[ ] JM Dataverse replication packet planned for conditional acceptance
[ ] Cover letter states fit + substantive + managerial contribution
CURRENT BLOCKER
- Symptom : [one line — what is stuck]
- Routed to : jm-[skill]
- Exit test : [what "done" looks like before the next snapshot]
NEXT ROUTE: jm-[skill]
Rules of use: never mark stages 7–8 in progress while stages 1–6 have an open blocker (they are late-stage polish); if Gate 0 fails twice in a row, stop and reconsider the venue rather than iterating the manuscript.
Difference vs. JMR / Marketing Science / JCR stacks
- JM: substantive insight into real-world marketing questions with managerial/policy/societal relevance; "big tent" empirics-first; AMA/SAGE; 50-page inclusive limit; ScholarOne at mc.manuscriptcentral.com/ama_jm.
- JMR (AMA/SAGE sister journal): methods-forward empirical rigor — measurement, models, methods; route quant-methods-driven work here.
- Marketing Science (INFORMS): analytical, game-theoretic, and structural modeling — route modeling-for-its-own-sake here.
- JCR (Oxford UP / ACR): interdisciplinary consumer-behavior theory.
If your paper centers on a modeling/methods advance rather than a substantive marketing insight, JM is the wrong venue.
Anti-patterns
- Do not skip
jm-contribution-framing— JM rejects work with no managerial/societal relevance. - Do not dress up a new-context replication as a contribution.
- Do not let complex analysis substitute for an important, substantive question.
- Do not let
jm-rebuttaldraft a response letter before the manuscript is actually revised.
Version History
- 1839142 Current 2026-07-05 13:50
