jcr-writing-style
GitHub用于润色JCR论文，确保以消费者洞察开篇、适应跨学科读者、遵循芝加哥格式及200字摘要要求，并完成双盲匿名化处理。适用于投稿前的最终语言打磨阶段。
Trigger Scenarios
Install
npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-writing-style -g -y
SKILL.md
Frontmatter
{
"name": "jcr-writing-style",
"description": "Use when polishing the prose of a Journal of Consumer Research (JCR) manuscript — front-loading the consumer insight, writing for an interdisciplinary readership, and conforming to JCR\/Chicago house style, the 200-word abstract, and double-anonymized anonymization. Late-stage polish; do not use it to rescue a thin contribution (jcr-contribution-framing)."
}
Writing Style (jcr-writing-style)
When to trigger
- The argument is buried under jargon or a long literature wind-up
- A reviewer from another discipline says the paper is hard to follow
- You are finalizing the abstract, headings, and references before submission
- You need to confirm Chicago house style and complete anonymization
Write for an interdisciplinary consumer-research reader
JCR's audience spans psychology, anthropology, sociology, economics, marketing, statistics, and communication, and the journal is governed by a Policy Board of ~11 sponsoring societies. Your prose must be legible to readers outside your own subfield: define field-specific terms, lead with the consumption phenomenon and the insight rather than the method, and avoid in-group shorthand that excludes half the readership. An experimentalist should follow a CCT paper's argument and vice versa.
Front-load the contribution. The opening should make the consumer-behavior question, the conceptual stakes, and the "what we learn" vivid before the reader reaches the studies. Carry one explicit contribution sentence into the introduction and discussion (see jcr-contribution-framing).
House style: Chicago, Word, and the abstract
- JCR follows its style guide, and for anything not covered, the Chicago Manual of Style — including title capitalization and author-date referencing (note: Chicago, not APA, which is unusual among behavioral/marketing journals). Configure your reference manager to a Chicago author-date style and reconcile against the JCR style guide.
- The manuscript is prepared in Microsoft Word; the final accepted version must also be supplied in Word.
- The abstract is ≤200 words — separate from the ≤300-word Consumer Relevance and Contribution Statement. Keep the abstract a tight summary of question, approach, and contribution.
Anonymization in the prose (double-anonymized review)
JCR uses double-anonymized review, so the writing itself must not leak identity:
- Remove affiliations, author notes, acknowledgments, and identifying URLs from the manuscript.
- Use generic phrasing such as "a large public university" instead of naming your institution or field site.
- Phrase self-citations neutrally (third person); self-citation is allowed only if the cited work is publicly available.
Paragraph-level polish pass
Run every major paragraph through four tests:
- Consumer phenomenon first. The first sentence should name the consumption behavior, marketplace setting, or cultural practice before naming the method.
- Theory move second. The paragraph must say whether it advances, deepens, challenges, or integrates an existing consumer-research conversation.
- Evidence bridge third. Transition sentences should tell readers why the next study, ethnographic episode, archival test, or model is needed.
- Boundary last. When the inference is narrow, name the boundary plainly instead of smuggling it into a footnote.
For the abstract, use a four-sentence skeleton: consumer problem; theoretical gap; empirical or interpretive approach; contribution and boundary. If the abstract spends more space on methods than on the insight, rewrite it before line editing.
Checklist
- Contribution front-loaded; consumer insight precedes method
- Prose legible across disciplines; field jargon defined
- Chicago title capitalization and author-date references; reconciled with the JCR style guide
- Abstract ≤200 words; distinct from the ≤300-word Consumer Relevance Statement
- Manuscript in Word
- Anonymization complete: no affiliations, acknowledgments, identifying URLs; generic site phrasing
- Self-citations neutral and anonymization-safe
- Paragraph polish pass completed: phenomenon, theory move, evidence bridge, boundary
Anti-patterns
- A long literature wind-up before the reader learns the point.
- Subfield jargon that excludes half of JCR's interdisciplinary readership.
- APA-style references left in a Chicago journal.
- Naming your institution or field site in the anonymized manuscript.
- Treating polish as a substitute for a real contribution to consumer theory.
- Abstracts that summarize procedures but never state what consumer-research readers learn.
Output format
【Front-loading】insight before method? yes/fix
【Interdisciplinary legibility】jargon defined? pass/fix
【House style】Chicago title-case + author-date; Word; abstract ≤200 words
【Anonymization】affiliations/acknowledgments/URLs removed; generic site phrasing
【Next step】jcr-submission
Version History
- 1839142 Current 2026-07-05 13:30
