jcr-workflow
GitHubJCR论文工作流路由器，指导从选题到反驳的完整流程。根据当前稿件状态（如理论薄弱、方法选择、数据分析等），精准路由至对应的jcr-*专项技能，解决写作瓶颈并优化投稿策略。
Trigger Scenarios
Install
npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-workflow -g -y
SKILL.md
Frontmatter
{
"name": "jcr-workflow",
"description": "Use when deciding which jcr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Consumer Research (JCR) manuscript. Routes — it does not replace — the specialized skills."
}
Journal of Consumer Research Workflow (jcr-workflow)
Overview
This is the router. It does not replace any specialized skill; it tells you which jcr- skill to use right now* for your JCR manuscript.
Default assumption: unless the user says otherwise, treat the target as JCR — the multi-disciplinary flagship of consumer behavior research, founded 1974 and published by Oxford University Press for Journal of Consumer Research, Inc. JCR's overriding criterion is advancing understanding of consumer behavior or the conduct of consumer research. It is explicitly interdisciplinary — psychology, anthropology, sociology, economics, marketing, statistics, communication — and its identity is institutionalized by a Policy Board of ~11 sponsoring professional societies. The non-negotiable bar is a clear conceptual contribution that advances, deepens, or repudiates existing theory about consumption, backed by appropriate empirical evidence. Two flagship genres coexist under one masthead: rigorous multi-study behavioral experiments and interpretive Consumer Culture Theory (CCT) work — JCR is one of the few top journals where ethnography and lab experiments compete on equal footing.
Editorial team changes: Oleg Urminsky (Chicago Booth) is Editor in Chief for the term Jan 1, 2025 – Dec 31, 2028; the active co-editor roster is time-sensitive (待核实) — verify the current masthead at consumerresearcher.com. As of Jan 1, 2025 JCR also considers Registered Reports and Brief Commentaries beyond the standard empirical paper.
When to trigger
- "What should I do next?" with a half-built JCR manuscript
- You have a robust effect but no clear conceptual story about consumption
- A reviewer/editor pushes on "contribution to consumer theory" and you are unsure which stage is the real bottleneck
- You received a JCR decision letter (R&R or reject) and need to switch into response mode
- You keep bouncing between theory, studies, and writing without a plan
Routing table
| Current symptom | Next skill |
|---|---|
| Idea is vague; not sure it is a consumer-behavior question or JCR-fit | jcr-topic-selection |
| Effect is real but there is no psychological/sociocultural mechanism | jcr-theory-development |
| Front end reads as gap-spotting; the consumer-research conversation is thin | jcr-literature-positioning |
| Unsure whether to run experiments, CCT fieldwork, or a mixed design | jcr-methods |
| Have studies; unsure about process evidence, mediation, robustness | jcr-data-analysis |
| Results exist but the conceptual "so what for consumer theory" is thin | jcr-contribution-framing |
| Tables/figures cluttered, off house style, or not self-explanatory | jcr-tables-figures |
| Prose buries the consumer insight or is jargon-heavy | jcr-writing-style |
| Ready to submit; need the ScholarOne preflight + transparency apparatus | jcr-submission |
| Want to understand how JCR review/decisions work before/after submit | jcr-review-process |
| Received an R&R; need to plan and draft the response | jcr-rebuttal |
Default order
jcr-topic-selection— lock a consumer-behavior question with JCR fitjcr-theory-development— build the psychological/sociocultural mechanismjcr-literature-positioning— join the consumer-research conversation across disciplinesjcr-methods— choose experiments vs. CCT vs. mixed; design multi-study evidencejcr-data-analysis— process evidence, mediation/moderation, interpretive trustworthinessjcr-contribution-framing— write the conceptual contribution + Consumer Relevance Statementjcr-tables-figures— finalize exhibits (study tables, process figures, interaction plots)jcr-writing-style— front-load the consumer insight; Chicago house stylejcr-submission— ScholarOne preflight, anonymization, Data Collection Statementjcr-review-process— set expectations for the developmental, multi-round processjcr-rebuttal— after an R&R, plan revisions then draft the response letter
jcr-tables-figuresandjcr-writing-styleare late-stage polish. Do not invoke them while the conceptual contribution or process story is still unsettled.
Decision shortcuts
- "I have a cool effect but no theory" →
jcr-topic-selectionthenjcr-theory-development - "My intro says 'no one has studied X'" (gap-spotting) →
jcr-literature-positioning - "Reviewers will want process evidence" →
jcr-data-analysis(mediation/moderation) - "Is this an experiments paper or a CCT paper?" →
jcr-methods - "Reviewer says contribution is incremental" →
jcr-contribution-framing - "Submitting next week" →
jcr-submission(60-page cap, Data Collection Statement) - "Got an R&R" →
jcr-review-processthenjcr-rebuttal
Difference vs. JM / JCP / JMR stacks
- JCR: the conceptual, multi-disciplinary flagship of consumer behavior; bar is a theory contribution about consumption; experiments and CCT compete on equal footing; OUP; 60-double-spaced-page cap; ScholarOne at mc.manuscriptcentral.com/jconres.
- JCP (Journal of Consumer Psychology): psychology-focused, typically tighter behavioral process work.
- JMR / JM (AMA journals): broader marketing scope including modeling, strategy, and managerial relevance, not exclusively consumer behavior.
If your paper is a managerial-strategy or analytical-modeling marketing paper with no real consumer-theory advance, JCR is the wrong venue.
Stage tracker (fill and re-run the router)
Keep this manifest at the top of your working notes; update the status column after each session and let the first todo row decide the next skill.
JCR MANUSCRIPT — stage tracker
question : [one-sentence consumer-behavior question]
genre : experiments / CCT / mixed
target : JCR (vs JCP / JMR / JM) fit=[yes/borderline/no]
stage status next skill
------------------------ ------------ --------------------------
topic & fit [done] jcr-topic-selection
theory / mechanism [in-progress] jcr-theory-development
literature positioning [todo] jcr-literature-positioning
methods (studies/CCT) [todo] jcr-methods
data / process evidence [todo] jcr-data-analysis
contribution + CRS [todo] jcr-contribution-framing
tables & figures [todo] jcr-tables-figures (late)
writing style [todo] jcr-writing-style (late)
submission preflight [todo] jcr-submission
decision / R&R [—] jcr-review-process → jcr-rebuttal
rule: never mark "contribution + CRS" done while theory is in-progress.
Anti-patterns
- Do not skip
jcr-theory-development— JCR rejects atheoretical "interesting effects." - Do not let
jcr-tables-figuresbeautify exhibits before the conceptual contribution is settled. - Do not treat the Consumer Relevance and Contribution Statement as an afterthought — it is a JCR-specific gate handled in
jcr-contribution-framing/jcr-submission. - Do not let
jcr-writing-stylesubstitute polish for a real contribution to consumer theory.
Version History
- 1839142 Current 2026-07-05 13:30
