marketplace-listing-optimizer
GitHub审计并优化亚马逊、Etsy等平台的商品列表，通过关键词布局、标题重写、卖点提炼及视觉方案提升搜索排名与转化率。
触发场景
安装
npx skills add mohitagw15856/pm-claude-skills --skill marketplace-listing-optimizer -g -y
SKILL.md
Frontmatter
{
"name": "marketplace-listing-optimizer",
"description": "Audit and optimize a marketplace listing (Amazon, Etsy, eBay, Walmart) to rank and convert. Use when asked to optimize an Amazon\/Etsy listing, improve marketplace SEO, fix a product listing that isn't selling, or write keyword-rich titles and bullets. Produces a prioritised optimization — title, bullets, backend keywords, A+\/description, images plan, and conversion fixes — mapped to how that marketplace ranks and shoppers decide."
}
Marketplace Listing Optimizer Skill
On a marketplace, the listing is the salesperson — and the algorithm reads it before a human does. Ranking comes from relevance (the right keywords in the right fields) and performance (click-through and conversion). This skill audits a listing against both and returns prioritised fixes, so "it's buried and not converting" becomes a specific to-do list.
Working from a brief
Given a product and maybe a current title, produce the full optimization anyway — infer the category, buyer, and likely keywords, and label inferences. Don't invent metrics, certifications, or claims. Never withhold the audit for missing detail; mark what to confirm.
Required Inputs
Ask for these only if they aren't already provided (else infer and label):
- The marketplace & category — Amazon, Etsy, eBay, Walmart… and the product category.
- The product & current listing — what it is, key attributes, and the current title/bullets if any.
- The buyer & search terms — who buys it and the terms they'd search (or let the skill propose them).
- Known issues — low traffic, low conversion, bad reviews, or just "make it better".
Output Format
Listing Optimization: [product] on [marketplace]
1. Diagnosis — is the gap visibility (keywords/relevance) or conversion (title/images/price/reviews)? Lead with the bigger lever.
2. Keywords — primary, secondary, and long-tail terms, grouped, and where each belongs (title vs. bullets vs. backend/tags). Note any to confirm with real search-volume data.
3. Title — an optimized title following the marketplace's pattern and length limit (Amazon: brand + key features + size/qty; Etsy: front-load buyer phrases).
4. Bullets / key features — rewritten benefit-led bullets that also carry secondary keywords.
5. Description / A+ — the longer copy (Amazon A+ modules, Etsy description) — structure + key points.
6. Backend / tags — hidden keyword fields, tags, attributes to fill (no repeats of the title).
7. Images & media plan — the shot list that converts (main on white, infographic, lifestyle, scale, detail) — a checklist, not the images.
8. Conversion fixes — price/coupon, reviews strategy, A+ trust, and anything dragging the buy decision.
9. Prioritised actions — ordered by impact-to-effort.
Quality Checks
- The diagnosis distinguishes a visibility problem from a conversion problem and leads with the bigger one
- Keywords are placed in the fields that actually rank on that marketplace (title/bullets/backend)
- Title follows the marketplace's convention and character limit
- No keyword is wastefully repeated across title and backend fields
- Bullets are benefit-led, not a spec dump
- Actions are prioritised by impact; invented data/claims are flagged to confirm
Anti-Patterns
- Do not stuff the title with every keyword — relevance + readability beat a keyword soup the algorithm discounts
- Do not repeat title keywords in the backend field — it wastes indexable space
- Do not optimize keywords while ignoring conversion (images, reviews, price) — ranking without conversion decays
- Do not invent search volume or claims — flag them to verify with the marketplace's tools
- Do not give a flat list — rank fixes so the seller knows what to do first
Based On
Marketplace SEO & CRO practice — relevance-and-performance ranking, field-appropriate keyword placement, and conversion optimization (title, images, reviews, price).
版本历史
- a38bc30 当前 2026-07-05 11:38
