Agent Skills
› mohitagw15856/pm-claude-skills
› brand-guidelines
brand-guidelines
GitHub从现有材料提取品牌视觉与语音规范生成指南包，或将其应用于文档、演示文稿等素材以保持一致性。支持提取模式与应用模式，产出包含色彩、字体、语调规则及示例的完整品牌套件。
触发场景
需要为文档或演示文稿应用品牌风格
从网站或现有材料中提取品牌指南
确保AI生成内容符合品牌形象
为新创企业编写轻量级品牌指南
安装
npx skills add mohitagw15856/pm-claude-skills --skill brand-guidelines -g -y
SKILL.md
Frontmatter
{
"name": "brand-guidelines",
"description": "Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do\/don't pairs — then apply it consistently to any artifact. Use when asked to apply brand guidelines to a document\/deck\/page, to extract a brand kit from existing materials or a website, to keep AI-produced artifacts on-brand, or to write lightweight brand guidelines for a startup. Produces a compact brand kit (visual tokens + voice rules + application examples) and\/or an artifact restyled to it. For a creator's personal voice use creator-brand-kit; for building new UI systems use frontend-design."
}
Brand Guidelines Skill
Brand consistency dies at the edges — the sales deck someone made at midnight, the AI-generated one-pager in default blue. This skill works both directions: extract a usable kit from whatever brand evidence exists (a website, a deck, a logo folder), and apply it so any artifact — deck, doc, landing page, social card — looks and sounds like it came from the same company.
What This Skill Produces
- A brand kit: visual tokens (color roles with hex, type choices, spacing/radius feel, logo rules) + voice rules (register, vocabulary, banned phrases) + do/don't pairs
- Or an artifact application: the given document/deck/page restyled to the kit, with a conformance note
Required Inputs
Ask for (if not already provided):
- Mode: extract a kit, apply an existing kit, or both
- Brand evidence (extract mode): the website URL/screenshots, existing decks, the logo files — 2-3 real artifacts beat a mission statement
- The artifact and its audience (apply mode): what's being branded and for whom
- The formality of truth: is there an official guidelines doc this must defer to, or is this creating the de-facto one?
Extract Method
- Mine artifacts, not aspirations. Pull from what the brand actually ships: the exact hex values (from the site's CSS/screenshots, not memory), the real font stack, how much whitespace they genuinely use, how their headlines are actually written. The "About" page says "bold and human"; the evidence says what that means in practice.
- Reduce color to roles with rules. Primary (and its ONE job), neutrals, functional colors — each with hex, and the usage rule that makes it applicable: "primary on CTAs and key numbers only; never as body backgrounds." A palette without usage rules is a paint chip, not a guideline.
- Capture type as decisions. Families, the weights actually used, the headline pattern (sentence case? title case? length?), body sizing feel. Note the don'ts observed: no italics anywhere? never centered body text?
- Extract voice as mechanics (same discipline as style-fingerprint): sentence length feel, person ("we" vs product-name-as-subject), jargon stance, the phrases that recur, the phrases that would never appear. Write 3 do/don't pairs from real copy.
- Logo hygiene minimum: clearspace, minimum size, what backgrounds it sits on, the misuses to ban (stretching, recoloring, effects).
Apply Method
- Token-map the artifact first — inventory its current colors/fonts/spacings, then map each to the kit's equivalent. Wholesale mapping beats spot-fixing (spot-fixing produces the half-branded artifact, which reads worse than unbranded).
- Apply voice, not just paint — retitle headings in the brand's headline pattern, sweep for banned phrases, adjust register. A perfectly-colored deck in the wrong voice still feels off-brand.
- Respect the hierarchy of the artifact — branding never overrides legibility: contrast checks still bind, dense tables stay functional; the brand's job is recognition, not decoration.
- Note conformance honestly — what was applied, what couldn't be (font unavailable → declared substitute), what needs a human/designer call.
Output Format
The kit (extract mode):
Brand kit: [company] — extracted from [evidence] on [date]
Color roles: [role → hex → the usage rule] · Type: [families/weights/patterns + observed don'ts] Spacing & shape feel: [airy/dense · radius/shadow character] Logo rules: [clearspace/min size/backgrounds/banned misuses] Voice: [mechanics + 3 do/don't pairs from real copy] Confidence notes: [what was inferred vs evidenced]
The application (apply mode): the restyled artifact + a conformance note (mapped / substituted / needs-designer).
Quality Checks
- Every color carries a hex AND a usage rule — no paint-chip palettes
- Voice rules are mechanics with real-copy examples, not adjectives
- Extracted values trace to actual artifacts (site CSS, real decks) — nothing from memory of the brand
- Applications map tokens wholesale, and include the voice pass
- Contrast/legibility survived the branding — checked, not assumed
Anti-Patterns
- Do not extract a brand from its mission statement — mine what they ship, not what they say
- Do not guess hex values from memory of a famous brand — screenshot/CSS or it's fiction
- Do not spot-fix ("make the title teal") — half-branded reads worse than unbranded; map wholesale
- Do not brand at the cost of legibility — a low-contrast on-brand slide fails both jobs
- Do not ship a kit without usage rules — a palette and a font list is where inconsistency comes FROM
版本历史
- a38bc30 当前 2026-07-05 11:16
