onboarding-copy
GitHub撰写以用户首次成功为核心的产品内引导文案，涵盖欢迎语、引导步骤、进度提示及成功时刻。聚焦激活结果而非功能罗列，确保文案简洁、鼓励性强且支持跳过，旨在快速引导用户感知产品价值。
触发场景
安装
npx skills add mohitagw15856/pm-claude-skills --skill onboarding-copy -g -y
SKILL.md
Frontmatter
{
"name": "onboarding-copy",
"description": "Write in-product onboarding copy that gets users to value fast. Use when asked to write onboarding copy, a welcome flow, product tour\/tooltips, setup steps, or activation messaging. Produces the copy for an onboarding flow — welcome, the guided steps\/tooltips toward the first win, progress and empty-to-active nudges, and a success moment — focused on the activation outcome, not a feature tour."
}
Onboarding Copy Skill
The best onboarding doesn't tour features — it walks the user to their first real win (the "aha" where the product's value clicks). This skill writes the copy for that path: a welcome that sets the outcome, tooltips that guide the few steps that matter, and a success moment that confirms it worked — concise, encouraging, and skippable.
Working from a brief
Given "onboarding for a habit-tracking app", write the flow copy anyway — infer the activation moment (the first win), the minimal steps to reach it, and the voice, labelling assumptions. Focus the copy on the outcome, not a feature list. Never hand back a question instead of copy.
Required Inputs
Ask for these only if they aren't already provided (else infer and label):
- The product & first win — what it does, and the "aha" moment that means a user is activated.
- The path to it — the minimal steps a new user takes to reach that first win.
- Format — modals, tooltips/coachmarks, a checklist, inline hints, or empty-state prompts.
- Voice & constraints — tone, length limits, and whether steps are skippable (they should be).
Output Format
Onboarding Copy: [product]
- Welcome — a short opener that states the outcome ("Let's set up your first X") — value, not features.
- Guided steps — for each step toward the first win: a tooltip/coachmark with a tight instruction, why it matters (one phrase), and the action label. Keep it to the few steps that matter; let users skip.
- Progress & nudges — checklist item labels, progress encouragement, and empty-state prompts that pull users to the next action.
- First-win moment — the success message when they hit activation — celebrate it specifically, then point to the natural next step.
- Re-engagement — a line or two for users who dropped off mid-setup (gentle, value-reminding).
Keep every piece concise, encouraging, and outcome-focused; note where copy must fit a tight space.
Quality Checks
- The flow drives toward one clear activation outcome, not a feature tour
- Each step is concise and says why it matters, not just what to click
- Steps are skippable / non-blocking — onboarding guides, it doesn't trap
- There's an explicit first-win success moment that's specific, not generic
- Tone is encouraging and matches the product voice
- Empty-state and drop-off nudges move users to the next action
Anti-Patterns
- Do not tour every feature — guide to the first win; the rest can be discovered
- Do not write blocking, un-skippable walls of modals — let users get to the product
- Do not explain what's obvious ("This is the menu") — spend words where there's real friction
- Do not forget the success moment — activation should feel rewarded
- Do not be generically chirpy — encouragement should be specific to what they just did
Based On
Product onboarding & activation practice — outcome-led welcome, guided path to the first win, progress nudges, and a celebrated activation moment.
版本历史
- a38bc30 当前 2026-07-05 11:39
