Agent Skills
› mohitagw15856/pm-claude-skills
› social-media-audit
social-media-audit
GitHub对现有社交媒体账号进行全面审计，涵盖资料完整性、内容表现、互动情况及竞品对标。生成包含健康评分、分平台分析及优先改进计划的综合报告，助力品牌优化社媒策略。
Trigger Scenarios
审查社媒表现
分析品牌社媒存在感
与竞争对手进行基准对比
识别社媒运营中的有效与无效环节
Install
npx skills add mohitagw15856/pm-claude-skills --skill social-media-audit -g -y
SKILL.md
Frontmatter
{
"name": "social-media-audit",
"description": "Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan."
}
Social Media Audit Skill
This skill produces a comprehensive social media audit covering profile completeness, content performance, audience engagement, posting consistency, competitive position, and a prioritised improvement plan. Output is ready for a social media manager, marketing lead, or agency to act on immediately.
Required Inputs
Ask the user for these if not provided:
- Brand / handle name — which account(s) to audit
- Active platforms — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
- Audit timeframe — what period to review (e.g. last 90 days, last 6 months)
- Business goal — what social media should be achieving (brand awareness / lead gen / community / sales)
- Competitor handles — 2–3 competitors or benchmark accounts for comparison
- Available metrics — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)
Output Structure
Social Media Audit: [Brand Name]
Audit period: [e.g. Feb–Apr 2026] Platforms audited: [List] Audited by: [Name / role] Date: [Date] Overall health score: [X / 100]
1. Audit Summary — Health Score
Score each dimension out of 10. Weighted total = overall health score out of 100.
| Dimension | Weight | Score (/10) | Weighted Score | Assessment |
|---|---|---|---|---|
| Profile completeness & branding | 10% | [X] | [X] | [1-sentence note] |
| Content quality & consistency | 25% | [X] | [X] | [1-sentence note] |
| Audience engagement | 20% | [X] | [X] | [1-sentence note] |
| Follower growth | 15% | [X] | [X] | [1-sentence note] |
| Platform strategy fit | 15% | [X] | [X] | [1-sentence note] |
| Competitive position | 15% | [X] | [X] | [1-sentence note] |
| Total | 100% | — | [X/100] | [Overall verdict] |
Overall verdict: 🟢 Strong (80–100) / 🟡 Developing (60–79) / 🔴 Needs work (<60)
2. Platform-by-Platform Analysis
Repeat this section for each active platform:
[Platform Name] — Score: [X/10]
Profile health:
- Bio / description: [Clear and keyword-rich / generic / missing]
- Profile photo / banner: [Professional / outdated / mismatched]
- Link in bio / CTA: [Present and current / missing]
- Pinned content: [Exists and strategic / outdated / none]
- Contact info / location: [Complete / incomplete]
Audience:
- Followers: [X]
- Follower growth (audit period): [+X% / -X% / flat]
- Follower quality: [Relevant audience / mixed / unclear]
Content performance:
| Metric | Your account | Benchmark / competitor | Gap |
|---|---|---|---|
| Posts per week | [X] | [X] | [+/- X] |
| Average engagement rate | [X%] | [X%] | [+/- X%] |
| Average reach per post | [X] | [X] | [+/- X] |
| Top format by engagement | [e.g. carousel] | [e.g. video] | [Match / mismatch] |
Content audit — what you posted:
| Content type | % of posts | Avg engagement | Verdict |
|---|---|---|---|
| Educational / how-to | [X%] | [X%] | [Keep / scale / drop] |
| Product / promotional | [X%] | [X%] | [Keep / scale / drop] |
| Behind-the-scenes | [X%] | [X%] | [Keep / scale / drop] |
| Social proof / testimonials | [X%] | [X%] | [Keep / scale / drop] |
| Engagement bait / conversation starters | [X%] | [X%] | [Keep / scale / drop] |
Top 3 performing posts:
- [Post description + why it worked]
- [Post description + why it worked]
- [Post description + why it worked]
Bottom 3 performing posts:
- [Post description + why it underperformed]
- [Post description + why it underperformed]
- [Post description + why it underperformed]
Posting patterns:
- Best performing days: [e.g. Tue, Thu]
- Best performing times: [e.g. 08:00–10:00]
- Actual posting pattern: [e.g. sporadic / daily / consistent]
- Consistency score: [Consistent / irregular / sporadic]
Platform verdict: [2–3 sentences on what's working, what isn't, and the #1 change to make]
3. Competitive Benchmarking
Compare against 2–3 competitors or aspirational accounts:
| Metric | [Your brand] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
|---|---|---|---|---|
| LinkedIn followers | ||||
| LinkedIn eng. rate | ||||
| Instagram followers | ||||
| Instagram eng. rate | ||||
| Post frequency (all platforms) | ||||
| Content formats used | ||||
| Top content theme |
Competitive gaps:
- Where you're ahead: [Specific metrics or tactics where you outperform]
- Where you're behind: [Specific gaps — follower count, engagement, content variety]
- Opportunities they're missing: [Whitespace you could own]
What competitors are doing well that you should steal (ethically):
- [Tactic / format / approach]
- [Tactic / format / approach]
- [Tactic / format / approach]
4. Content Strategy Assessment
Are you posting the right mix?
| Principle | Met? | Evidence | Recommendation |
|---|---|---|---|
| 80/20 rule: audience value vs self-promotion | [Yes/No] | [X% promotional posts] | [...] |
| Consistent content pillars | [Yes/No] | [Pillars identified or not] | [...] |
| Format variety (not just text posts) | [Yes/No] | [Format breakdown] | [...] |
| Regular engagement with audience | [Yes/No] | [Reply rate, comment engagement] | [...] |
| SEO / discoverability in profiles and posts | [Yes/No] | [Keywords, hashtags used] | [...] |
Content gaps identified:
- [Gap 1: e.g. No video content despite video outperforming text on Instagram]
- [Gap 2: e.g. No customer stories or social proof]
- [Gap 3: e.g. Hashtag strategy missing — no discoverability beyond existing followers]
5. Audience Insights
Follower quality assessment:
- Do followers match the target audience? [Yes / Partially / No]
- Signs of inorganic growth? [e.g. high follower count, very low engagement = possible bought followers]
- Most engaged audience segments: [e.g. industry, role, geography if visible from analytics]
Engagement quality:
- Comment sentiment: [Positive / Mixed / Negative / Sparse]
- Are comments substantive or just emoji reactions? [Substantive / Surface-level]
- Are you responding to comments? [Always / Sometimes / Rarely / Never]
- DMs / direct inquiries from social: [High / Low / None tracked]
6. Prioritised Action Plan
Ranked by impact × effort:
🔴 Do immediately (this week)
| Action | Platform | Why | Expected impact |
|---|---|---|---|
| [e.g. Update LinkedIn bio with clear value prop and keywords] | Profile discovery | Higher profile views | |
| [e.g. Pin best-performing post to top of profile] | First impression | Higher follow rate | |
| [e.g. Add link in bio with UTM tracking] | All | Traffic attribution | Measurable ROI |
🟡 Do this month
| Action | Platform | Why | Expected impact |
|---|---|---|---|
| [e.g. Launch a weekly educational carousel series] | Fills content gap, high engagement format | +X% engagement rate | |
| [e.g. Start responding to all comments within 24h] | All | Signals algorithm engagement | Improved reach |
| [e.g. Test video format 2x per week] | Instagram / TikTok | Underutilised high-reach format | Follower growth |
🟢 Do this quarter
| Action | Platform | Why | Expected impact |
|---|---|---|---|
| [e.g. Define 3–5 content pillars and build a monthly calendar] | All | Strategic consistency | Compound growth |
| [e.g. Run a hashtag audit — identify 15–20 relevant tags per platform] | Instagram / LinkedIn | Discoverability | Organic reach |
| [e.g. Source 3 customer stories for social proof content] | All | Social proof pillar | Trust + conversion |
7. 30-Day Quick Win Plan
The fastest way to improve the score by 10+ points:
| Week | Priority action | Platform | Owner | Success metric |
|---|---|---|---|---|
| 1 | [e.g. Fix all profile gaps — bio, photo, CTA, pinned post] | All | [Name] | 100% profile completeness |
| 2 | [e.g. Post 3x educational carousel / video this week] | LinkedIn / IG | [Name] | ≥X% engagement rate |
| 3 | [e.g. Engage actively — comment on 10 accounts per day] | LinkedIn / IG | [Name] | +X new followers |
| 4 | [e.g. Review analytics and double down on best format] | All | [Name] | Identify top performing format |
Quality Checks
- Every platform scored against objective criteria, not guesswork
- Competitive benchmarks use real data, not assumptions
- Content audit covers actual post types posted, not idealised mix
- Recommendations are specific and actionable — not "post more content"
- Action plan is sequenced by impact × effort, not just effort
- 30-day plan has named owners and measurable success metrics
Example Trigger Phrases
- "Audit our social media presence"
- "Review our Instagram and LinkedIn performance"
- "How are we doing on social compared to competitors?"
- "What's working and what isn't on our social channels?"
- "Give me a social media health check for [brand]"
Anti-Patterns
- Do not score platforms against guesswork — every score must be based on actual metrics provided or observable data
- Do not write recommendations as "post more content" or "improve engagement" — every action must be specific and measurable
- Do not use competitor benchmarks that are not based on real data — fabricated benchmarks invalidate the competitive gap analysis
- Do not audit content mix based on what should have been posted — analyse what was actually posted during the audit period
- Do not sequence the action plan by effort alone — sequence by impact × effort so the highest-value actions come first
Version History
- a38bc30 Current 2026-07-05 11:44
