creator-brand-kit
GitHub为创作者构建包含定位、受众、内容支柱、语调及简介的品牌基础，确保内容一致性。提供可复用的单页品牌手册，供其他内容技能调用以维持统一风格。
Trigger Scenarios
Install
npx skills add mohitagw15856/pm-claude-skills --skill creator-brand-kit -g -y
SKILL.md
Frontmatter
{
"name": "creator-brand-kit",
"description": "Define a creator's brand foundation — niche, audience, positioning, content pillars, voice\/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time."
}
Creator Brand Kit Skill
The difference between a creator who compounds and one who churns content is consistency — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.
Working from a brief
Given a rough description (handle, what they post, vibe), build the full kit anyway — propose a sharp niche and pillars, and label choices as (draft — confirm). Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.
Required Inputs
Ask for (if not already provided):
- What they create and where (platforms/handles)
- Who it's for (the specific audience) and what they want
- The creator's personality / how they want to sound
- Goal (grow, monetize, build authority, drive a product)
Output Format
A one-page, reusable brand kit:
1. Niche & positioning
- Niche (specific): [audience] + [topic] + [angle]
- Positioning line: "I help [who] [achieve what] through [how]."
- What makes you different: the angle no one else in the niche owns.
2. Audience
Who they are, what they struggle with, what they aspire to, where they hang out.
3. Content pillars
3–5 pillars (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of grow (reach), nurture (trust), and convert (sell).
4. Voice & tone
- 3 voice attributes (e.g. "direct, warm, a little contrarian") with a do/don't example each.
- Words you use / avoid.
- A 2-sentence sample written in-voice as a reference.
5. Bio & handles
- A profile bio (≤150 chars) and a longer about-line.
- Consistent handle/name guidance across platforms.
6. Reuse note
How to paste this into other skills (or the Playground "🧠 Your context" box / a CONTEXT.md) so [[content-repurposer]], [[hook-writer]], [[short-form-script]], and [[newsletter-writer]] all sound like you.
Deeper Materials
This skill ships with support files — use them when they are available:
references/voice-consistency.md— Voice Consistency: the Creator's Compounding Asset. Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.templates/brand-kit.md— a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.
Quality Checks
- The niche is specific (audience + topic + angle), not a broad category
- 3–5 pillars spanning grow / nurture / convert, each with example ideas
- Voice is described with do/don't examples, not just adjectives
- Bio is within platform limits and actually says who it's for
- Includes how to reuse the kit across the other content skills
Anti-Patterns
- A vague niche ("lifestyle", "tech") that positions against everyone
- Pillars that are topics-of-the-week, not durable themes
- Voice = a list of adjectives with no examples
- A clever bio that doesn't say who it helps or what they get
Version History
- a38bc30 Current 2026-07-05 11:32
