youtube-ads
GitHub指导 YouTube 付费广告活动规划与优化，涵盖 TrueView、Bumper 及 Discovery 格式选择、创意规范及投放策略。
触发场景
安装
npx skills add kostja94/marketing-skills --skill youtube-ads -g -y
SKILL.md
Frontmatter
{
"name": "youtube-ads",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions \"YouTube ads,\" \"TrueView,\" \"Bumper ads,\" \"YouTube Discovery,\" \"video ads,\" \"YouTube campaign,\" or \"in-feed ads.\" For organic YouTube, use youtube-seo."
}
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Awareness, consideration, conversion
- Budget: Bumper cheaper; TrueView for scale
- Creative: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For |
|---|---|---|---|
| TrueView Skippable | 12 sec+ | After 5 sec | Reach; large audiences |
| TrueView Non-skippable | 15–20 sec | No | Full message; guaranteed view |
| TrueView for Action | — | — | Conversions; CTA-focused |
| Bumper | 6 sec or less | No | Brand awareness; memorable; lower cost |
| Discovery (In-Feed) | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format |
|---|---|
| Brand awareness | Bumper |
| Website traffic | TrueView |
| Conversions | TrueView for Action |
| Interested audiences | Discovery |
Creative Guidelines
- Bumper: Quick, memorable; brand message in 6 sec
- TrueView: Hook in first 5 sec (skippable); deliver value before skip
- Discovery: Thumbnail + headline; appears like organic video
Output Format
- Format recommendation
- Creative specs (length, hook, CTA)
- Targeting notes
- Pre-launch checklist
Related Skills
- google-ads: Google Ads platform; YouTube runs through Google Ads
- youtube-seo: Organic YouTube; video optimization
- video-marketing: Video script, hook structure
- paid-ads-strategy: When to use video ads; channel selection
版本历史
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26cef34
当前 2026-09-27 18:58
重构上下文读取逻辑，将 Contextus 设为项目上下文唯一事实来源，替代旧的 .claude/.cursor 路径检查。
- 70987ba 2026-07-06 00:08
