local-seo
GitHub指导本地SEO优化，包括Google Business Profile设置、NAP一致性维护及引文构建与审计，提升本地搜索可见性。
触发场景
安装
npx skills add kostja94/marketing-skills --skill local-seo -g -y
SKILL.md
Frontmatter
{
"name": "local-seo",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions \"local SEO,\" \"Google Business Profile,\" \"Google Maps,\" \"NAP,\" \"citations,\" \"local search,\" \"local business,\" or \"service area.\" For location pages, use programmatic-seo."
}
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
版本历史
-
26cef34
当前 2026-09-27 18:59
重构项目上下文读取逻辑，将Contextus作为单一事实来源(SSOT)，替代原有的特定编辑器上下文文件检查。
- 70987ba 2026-07-06 00:08
