Agent Skills
› kostja94/marketing-skills
› reddit-ads
reddit-ads
GitHub指导 Reddit 广告投放的全流程，涵盖设置、定向（子版块/兴趣）、创意规范及预算策略。适用于推广帖子、对话广告等格式，旨在利用社区特性实现高转化。
触发场景
用户想要设置或优化 Reddit 广告
提到 Reddit Ads、Promoted Posts、subreddit targeting
安装
npx skills add kostja94/marketing-skills --skill reddit-ads -g -y
SKILL.md
Frontmatter
{
"name": "reddit-ads",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions \"Reddit Ads,\" \"Promoted Posts,\" \"subreddit targeting,\" \"Reddit advertising,\" or \"Reddit communities.\" For organic Reddit, use reddit-posts."
}
Paid Ads: Reddit Ads
Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why Reddit
- High engagement: ~34 min/session; users seek solutions, not passive scroll
- Lower competition: vs Facebook/Instagram for niche audiences
- 100K+ subreddits: Precise community targeting
- Cost: CPM $2–10; CPC $0.50–3.00; min $5/day
Ad Formats
| Format | Use |
|---|---|
| Promoted Posts | Image, video, carousel, text; native to feed |
| Conversation Ads | Inbox messages; lead gen; direct response |
| Video Ads | Autoplay; captions supported |
| Takeover Ads | Homepage; premium; major campaigns |
Targeting
| Type | Use |
|---|---|
| Subreddit | Primary; 5–10 relevant subreddits to start; expand by performance |
| Interests | Broader; interest-based |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors |
Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.
Creative Best Practices
- Native feel: Ads must blend with organic content; avoid sales-heavy language
- Value-first: Offer genuine value; respect community norms
- Authentic: Redditors reject spam-like or inauthentic ads quickly
- No clickbait: Transparent; honest headlines
Budget Guidance
| Phase | Budget |
|---|---|
| Testing | $150–300 over 30 days for statistical significance |
| Scaling | $500–2,000+/month by category |
Pre-Launch Checklist
- Subreddits researched; rules checked (some prohibit ads)
- Creative feels native; no misleading claims
- Conversion tracking set
- Landing page aligned with ad promise
- Minimum $5/day budget
Related Skills
- reddit-posts: Organic Reddit content; native ad creative should align with post style and subreddit norms
- paid-ads-strategy: Channel selection; when Reddit fits
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
版本历史
- 70987ba 当前 2026-07-06 00:08
