个性化的下一步：动态时时彩
Authors:Bruce Wobbe, Leticia Kwok
Additional Credits:Sanford Holsapple, Eugene Lok, Jeremy Kelly
其他贡献者：Sanford Holsapple，Eugene Lok，Jeremy Kelly
Introduction
介绍
At Netflix, we strive to give our members an excellent personalized experience, helping them make the most successful and satisfying selections from our thousands of titles. We already personalize artwork and trailers, but we hadn’t yet personalized sizzle reels — until now.
在Netflix，我们努力为我们的会员提供卓越的个性化体验，帮助他们从我们数千个标题中选择最成功和令人满意的内容。我们已经个性化了艺术品和预告片，但我们还没有个性化预告片 - 直到现在。
A sizzle reel is a montage of video clips from different titles strung together into a seamless A/V asset that gets members excited about upcoming launches (for example, our Emmys nominations or holiday collections). Now Netflix can create a personalized sizzle reel dynamically in real time and on demand. The order of the clips and included titles are personalized per member, giving each a unique and effective experience. These new personalized reels are called Dynamic Sizzles.
热门内容是不同标题的视频剪辑的蒙太奇，串联在一起形成无缝的音视频资产，让会员对即将推出的内容（例如我们的艾美奖提名或假日系列）感到兴奋。现在Netflix可以实时动态地按需创建个性化的热门内容。剪辑的顺序和包含的标题是根据会员个性化定制的，为每个会员提供独特而有效的体验。这些新的个性化热门内容称为动态热门内容。
In this post, we will dive into the exciting details of how we create Dynamic Sizzles with minimal human intervention, including the challenges we faced and the solutions we developed.
在本文中，我们将深入探讨如何在最小人为干预的情况下创建动态预告片，包括我们面临的挑战和我们开发的解决方案。
An example of a Dynamic Sizzle created for Chuseok, the Korean mid-autumn harvest festival collection.
下面是为韩国中秋节收藏创建的动态短片的示例。
Overview
概述
In the past, each sizzle reel was created manually. The time and cost of doing this prevents scaling and misses the invaluable benefit of personalization, which is a bedrock principle at Netflix. We wanted to figure out how to efficiently scale sizzle reel production, while also incorporating personalization — all in an effort to yield greater engagement and enjoyment for our members.
过去，每个预告片都是手动创建的。这样做的时间和成本阻碍了扩展，并错过了Netflix的个性化的宝贵好处。我们想找出如何有效地扩展预告片制作，同时还要融入个性化 - 这一切都是为了...