The Next Step in Personalization: Dynamic Sizzles

The Next Step in Personalization: Dynamic Sizzles

摘要

At Netflix, we strive to give our members an excellent personalized experience, helping them make the most successful and satisfying selections from our thousands of titles. We already personalize artwork and trailers, but we hadn’t yet personalized sizzle reels — until now.

A sizzle reel is a montage of video clips from different titles strung together into a seamless A/V asset that gets members excited about upcoming launches (for example, our Emmys nominations or holiday collections). Now Netflix can create a personalized sizzle reel dynamically in real time and on demand. The order of the clips and included titles are personalized per member, giving each a unique and effective experience. These new personalized reels are called Dynamic Sizzles.

In this post, we will dive into the exciting details of how we create Dynamic Sizzles with minimal human intervention, including the challenges we faced and the solutions we developed.