Agent Skills
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plan-campaign-budget-and-tests
GitHub该技能用于制定营销活动预算分配、付费结构及测试计划。通过按比例拆分预算，检查渠道最低要求，规划各阶段支出，并设计详细的实验方案与付费投放细节，最终输出预算、结构和测试部分。
触发场景
需要制定营销预算分配策略
设计广告投放测试计划
规划付费媒体结构与目标
安装
npx skills add gooseworks-ai/goose-skills --skill plan-campaign-budget-and-tests -g -y
SKILL.md
Frontmatter
{
"name": "plan-campaign-budget-and-tests",
"version": "0.1.2",
"description": "Step of the plan-campaign playbook: splits the budget across chosen channels, checks per-channel minimums, and writes the test plan and paid structure. Run plan-campaign instead; not for direct use."
}
Budget split, test plan, paid structure (atom)
Load: ../plan-campaign/references/budget-and-tests.md.
Inputs: Run/Test legs and their minimums; economics box; per-leg targets; the learnings log (knowledge_search source_types: ["learning"]) so no paid-for test is re-bought; the brief's calendar phases.
Do:
- Lay out every budget line; ~70/20/10 proven/promising/experiments as the default shape (rule of thumb), 10–20% held reserve with its release rule. No proven channel → say the plan is mostly tests.
- For each paid leg: $ and %, its learning minimum, clears yes/no. A leg that does not clear is cut, merged, moved to a higher-funnel event, or labelled directional.
- Phase the spend (pre-launch / launch week / sustain, or by week).
- Write tests: one variable, cells, $/cell, readable threshold, end date, primary business metric, Win / Lose / Unclear actions. Small budgets test big swings.
- One paid-structure line per paid leg (objective/event, campaigns/ad sets, audience approach, budget type and amount, creative count, destination with UTMs, applied by GooseWorks levers or written instructions).
- Reconcile: lines sum to the budget; leg spend ÷ expected CPA = leg target in the goal chain.
Output: the brief's ### Budget split, ### Paid structure, ### Test plan sections.
版本历史
- 1add09b 当前 2026-11-02 21:50
