email-lifecycle-broadcast-planner
GitHub用于规划月度邮件发送日历并撰写本周邮件与短信广播。依据批准的发频、受众细分及品牌促销日历，生成包含排期、内容、测试策略和合规细节的完整发送计划。
触发场景
安装
npx skills add gooseworks-ai/goose-skills --skill email-lifecycle-broadcast-planner -g -y
SKILL.md
Frontmatter
{
"name": "email-lifecycle-broadcast-planner",
"version": "0.1.1",
"description": "Step of the email-lifecycle playbook: builds the month's send calendar and writes this week's email and SMS broadcasts against the approved cadence and segments. Run email-lifecycle instead; not for direct use."
}
broadcast-planner
Reads: make-content's next newsletter issue if any; ../email-lifecycle/references/segments-cadence-offers.md, ../email-lifecycle/references/copy-craft.md, ../email-lifecycle/references/sms-push-whatsapp.md, ../email-lifecycle/references/modes-and-incidents.md (seasonal); the approved cadence and segments from lifecycle/program.md; the brand's promotional calendar and launch dates (brain or asked); campaign records with an email/SMS leg via gooseworks:campaign_read; last week's results from the latest reports/performance/*.md; stock for every product it will feature (asked if the brain does not hold it).
Does:
- The month's calendar. One row per planned send: date, segment, type (value / promotional / launch / newsletter), the one idea, offer if any (from the ladder only), channel. Campaign moments come from plan-campaign's brief; the rest are filled to the approved cadence with roughly 60–70% useful sends in non-sale weeks; a pull-back week after any tentpole. Flags blackout dates and shipping cut-offs. Totals the month's sends (sequences built as broadcasts + broadcasts + newsletter, after exits) against the plan's monthly send limit; spreads the sends or proposes the upgrade.
- This week's sends, finished. Per send: segment and exclusions (recent purchasers, people mid-checkout flow, unengaged), send time and time-zone basis, subject + 2 alternates, preview, body, CTA with tracked URL, plain text, the test (subject, send time or offer; winner on clicks or orders; test slice size), stock confirmed for each featured product. Newsletter: slot make-content's issue (
content/newsletter/<date>.md) with segment, send time and exclusions; this atom does not write the issue. - SMS only for high-intent moments with SMS consent, with brand name, STOP language, quiet hours, segment count.
- Margin box from offer-math beside every discount.
Writes: lifecycle/calendar/<YYYY-MM>.md and lifecycle/broadcasts/<YYYY-MM-DD>.md (week starting date), plus the same in chat.
版本历史
- 1add09b 当前 2026-11-02 21:49
