make-static-ads-copy-variants
GitHub在广告图片获批后，基于同一视觉生成不同文案、标题或字体的变体，用于测试文案效果而非创意概念。通过组合提示词重绘并严格审查合规性与品牌规范，最终将变体归档供A/B测试。
触发场景
安装
npx skills add gooseworks-ai/goose-skills --skill make-static-ads-copy-variants -g -y
SKILL.md
Frontmatter
{
"name": "make-static-ads-copy-variants",
"version": "0.9.1",
"description": "Step of the make-static-ads playbook: after an image is approved, makes more versions of the same picture with different hooks, headlines or fonts by a quoted re-render with the approved render attached as the brand's own image, so copy can be tested without new visuals. Offered, never default. Run make-static-ads instead; not for direct use."
}
copy-variants
When to offer: as a hook test on a winner — after the review (Step 8), for the one or two images the marketer likes most, or later on an ad with results, or when the marketer asks "same image, different text" or "try another font". Say plainly: these test copy, not concepts — Meta treats the same picture with new words as nearly the same ad, so they go in the same ad (as extra text options), never as new concepts.
No new board: the parent ad's row is the basis, linked in the batch file. Every new line goes through the claims check before its quote.
Reads: the approved render (gooseworks:ads_creative_read creative_id, include: ["renders"]); the ad's spare hooks from the make-static-ads-ad-copy skill; the parent ad's board row and prompt; ../make-static-ads/references/fonts-and-color.md; ../make-static-ads/references/prompts.md.
Writes: variant renders, each with its text and font in the batch file under the parent ad.
- Pick the variants: 2–4 hook directions from the parent's spare hooks for the same reason to buy (different hook formulas); optionally 2–3 font treatments from
fonts-and-color.md, in the brand's colours. A new font goes into the prompt's typography line. - Write each variant's prompt with the
make-static-ads-composeskill (../make-static-ads-compose/SKILL.md). Images in order: the product photo first, then the parent's raw render without the logo ("Image 2 is our approved ad: keep its scene exactly; change only the words into …"). Then gooseworks:ads_renderdry_run: true, the quote as given, the marketer's yes, submit. The picture may shift slightly. The layer split (ads_creative_layerize) is not used: it returns no price before it charges. - Check each variant: Pass A and B of the
make-static-ads-claims-extractskill (../make-static-ads-claims-extract/SKILL.md); then themake-static-ads-render-reviewskill (../make-static-ads-render-review/SKILL.md): the logo placed again, the judge with rubric checks 2, 8, 11, 15 and 23, you with 1 and 12 (its step 3), one retry inside the yes. - Hand over each variant under its parent ad: the image, its text, its font. Suggest running them as text options inside one flexible ad, not as separate concepts.
Done: each variant is rendered, judged and filed under its parent with its text and font.
版本历史
- 1add09b 当前 2026-11-02 21:50
