Agent Skills › AgriciDaniel/claude-ads › ads-budget

ads-budget

GitHub

用于规划和审查付费媒体预算、出价策略及投资回报分析。涵盖预算分配、投放节奏控制、ROAS/CPA等指标预测，基于边际效应提供跨平台资金分配决策方案与风险控制建议。

skills/ads-budget/SKILL.md AgriciDaniel/claude-ads

Trigger Scenarios

制定广告投放预算计划优化媒体支出分配策略评估广告投资回报率(ROAS) 调整出价与投放节奏

Install

npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -y

More Options

Use without installing

npx skills use AgriciDaniel/claude-ads@ads-budget

指定 Agent (Claude Code)

npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code -g -y

安装 repo 全部 skill

npx skills add AgriciDaniel/claude-ads --all -g -y

预览 repo 内 skill

npx skills add AgriciDaniel/claude-ads --list

SKILL.md

Frontmatter

{
    "name": "ads-budget",
    "description": "Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs."
}

Budget and Bidding

Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
Normalize spend and outcomes to comparable windows and definitions.
Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
Distinguish committed baseline, controlled experiments, and reserve capacity.
Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.