超越谷歌：人工智能如何悄然重塑您网站的搜索可见性

Over the past couple of months, I’ve had numerous conversations with clients asking about optimizing their presence specifically for AI-driven search platforms and chatbots like ChatGPT and Claude.

在过去的几个月里，我与客户进行了多次对话，询问如何专门为AI驱动的搜索平台和聊天机器人（如ChatGPT和Claude）优化他们的存在。

Interest in this area has grown notably, and with good reason—since ChatGPT integrated web-based search capabilities, I’ve personally observed significant increases in traffic coming from these new AI-driven sources. Some of my clients now receive between 0.5% to as much as 6% of their total organic traffic from AI-driven platforms, underscoring just how impactful this trend already is.

对此领域的兴趣显著增长，原因很充分——自从ChatGPT集成了基于网络的搜索功能以来，我亲自观察到来自这些新AI驱动来源的流量显著增加。我的一些客户现在从AI驱动平台获得的总有机流量中，介于0.5%到6%之间，突显了这一趋势的影响力。

AI Traffic Patterns: The New Frontier

AI流量模式：新前沿

My recent data shows some interesting patterns in AI-driven traffic:

我最近的数据展示了一些有趣的 AI 驱动流量模式：

B2B websites are receiving higher AI traffic levels, accounting for up to 5-6% of their total SEO traffic. Companies like Vercel are reportedly getting up to 5% of their new signups via ChatGPT.
B2B网站的AI流量水平正在上升，占其总SEO流量的5-6%。据报道，像Vercel这样的公司通过ChatGPT获得了高达5%的新注册用户。
AI traffic is more prevalent in desktop environments, and in US or other regions where AI adoption is greater (which tends to correlate with economic development but not limited to.
AI 流量在 桌面环境 中更为普遍，并且在美国或其他 AI 采用率较高的地区（这往往与经济发展相关，但并不限于此）。
Traffic distribution is highly asymmetric compared to traditional search patterns. Some get a lot. Some nothing.
流量分布与传统搜索模式相比高度不对称。有些获得很多，有些则没有。

One particularly interesting example is a B2B SaaS client whose presence in AI platforms is highly asymmetric compared to traditional search. While their Google rankings are solid, they rank exceptionally well on Perplexity, becoming the most cited source for many key queries, thus driving significant traffic. Notably, B2B SaaS is emerging as one of the sectors benefiting most substantially from AI-driven traffic.

一个特别有趣的例子是一个B2B SaaS客户，其在AI平台上的存在与传统搜索相比高度不对称。虽然他们在Google上的...