Agent Skills › AgriciDaniel/claude-ads › ads-budget

ads-budget

GitHub

用于规划与审查付费媒体预算、出价策略、投放节奏及ROI等指标，支持跨平台预算分配、预测与资源优化决策。

skills/ads-budget/SKILL.md AgriciDaniel/claude-ads

触发场景

制定广告投放预算计划评估不同渠道的边际回报与ROAS 调整预算分配以优化转化成本

安装

npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -y

更多选项

不安装直接使用

npx skills use AgriciDaniel/claude-ads@ads-budget

指定 Agent (Claude Code)

npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code -g -y

安装 repo 全部 skill

npx skills add AgriciDaniel/claude-ads --all -g -y

预览 repo 内 skill

npx skills add AgriciDaniel/claude-ads --list

SKILL.md

Frontmatter

{
    "name": "ads-budget",
    "description": "Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs."
}

Budget and Bidding

Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
Normalize spend and outcomes to comparable windows and definitions.
Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
Distinguish committed baseline, controlled experiments, and reserve capacity.
Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.