Agent Skills
› mohitagw15856/pm-claude-skills
› account-plan
account-plan
GitHub为关键客户构建结构化账户计划，涵盖关系图谱、增长机会、风险缓解及90天行动计划。适用于创建账户策略或战略审查场景，旨在区分服务与增长型客户经理。
触发场景
创建账户计划
制定关键账户战略
执行战略账户审查
规划区域销售策略
安装
npx skills add mohitagw15856/pm-claude-skills --skill account-plan -g -y
SKILL.md
Frontmatter
{
"name": "account-plan",
"homepage": "https:\/\/mohitagw15856.github.io\/pm-claude-skills\/skill\/account-plan.html",
"metadata": {
"openclaw": {
"emoji": "🤝"
}
},
"description": "Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan."
}
Account Plan Skill
Produces a structured account plan — the document that separates account managers who grow accounts from those who just service them.
Required Inputs
- Account name
- Current ARR / revenue
- Contract renewal date
- Key contacts (names, roles, relationship strength)
- Products/services currently in use
- Known opportunities or expansion areas
- Known risks
- Planning horizon (6 / 12 / 24 months)
Output Structure
Account Plan: [Account Name]
Account Manager: [Name] | Period: [Date range]
Account Snapshot
| Metric | Current | Target (EOY) |
|---|---|---|
| ARR / Revenue | £[amount] | £[target] |
| NPS / Health score | [Score] | [Target] |
| Products in use | [List] | [Expansion targets] |
| Renewal date | [Date] | — |
| Risk level | Low / Medium / High | — |
Relationship Map
| Name | Title | Influence | Relationship | Notes |
|---|---|---|---|---|
| [Name] | [Role] | Decision maker / Influencer / User | Strong / Neutral / Weak | [Insight] |
Relationship gaps: [Who we do not have access to that we should] Executive sponsor: [Do we have one? If not — who could become one?]
Why They Stay (Retention Anchors)
[2-3 specific reasons this account renews. If the list is short, that is the risk signal.]
Growth Opportunities
| Opportunity | Product | Est. Value | Timeline | Next Action |
|---|---|---|---|---|
| [Opportunity] | [Product] | £[value] | [Q/Year] | [Specific action] |
Whitespace: What products do we have that this account does not use, and why?
Risks and Mitigation
| Risk | Likelihood | Impact | Mitigation | Owner |
|---|---|---|---|---|
| [Risk] | H/M/L | H/M/L | [Action] | [Name] |
90-Day Action Plan
| Action | Why | Owner | Due |
|---|---|---|---|
| [Specific action] | [Why it matters] | [Name] | [Date] |
Next QBR / EBR: [Date — if no EBR cadence, flag as a risk]
Success Criteria
At end of [period]:
- Renewed at or above current ARR
- [Expansion opportunity] progressed to [stage]
- Health score moved from [current] to [target]
Anti-Patterns
- Do not list only executive contacts in the relationship map — champions and day-to-day users are often more influential on renewal decisions
- Do not set growth opportunity estimates without a basis — even rough ARR values prevent the plan from being treated seriously
- Do not treat "no known risks" as acceptable — if no risks are identified, the plan hasn't been scrutinised honestly
- Do not write 90-day actions as vague aspirations ("strengthen the relationship") — each action must specify a call, meeting, or deliverable with a named owner
Quality Checks
- Relationship map identifies decision-makers, influencers, and any relationship gaps
- Risks all have mitigation actions and named owners
- Growth opportunities include estimated value (even roughly)
- 90-day actions are specific (not "have a call" — what call, with whom, to achieve what)
- Success criteria are measurable at the end of the planning period
版本历史
- 54fad50 当前 2026-07-19 12:09
