Agent Skills
› cosmicstack-labs/mercury-agent-skills
› app-store-optimization
app-store-optimization
GitHub提供应用商店优化指南，涵盖关键词研究、标题策略、截图视觉设计、评分管理及A/B测试，旨在提升App在iOS和Google Play的搜索排名与转化率。
触发场景
需要优化App Store或Google Play列表
进行ASO关键词调研
设计应用截图
管理用户评价
安装
npx skills add cosmicstack-labs/mercury-agent-skills --skill app-store-optimization -g -y
SKILL.md
Frontmatter
{
"name": "app-store-optimization",
"metadata": {
"tags": [
"aso",
"app-store",
"mobile",
"marketing",
"conversion"
],
"author": "cosmicstack-labs",
"version": "1.0.0",
"category": "mobile"
},
"description": "Keyword research, title\/subtitle strategy, screenshots, ratings, A\/B testing, and conversion optimization"
}
App Store Optimization (ASO)
Optimize your app's presence on the App Store and Google Play.
Keyword Strategy
Research Process
- Brainstorm 50-100 terms users might search
- Categorize: Brand, Category, Feature, Competitor
- Score each by: Volume × Relevance ÷ Competition
- Select top 10-15 for your listing
App Store (iOS)
- Title gets most weight — front-load primary keyword
- Subtitle and keyword field get secondary weight
- 100 characters max in keyword field (no spaces, comma-separated)
- Don't repeat words already in title/subtitle
Google Play
- Full title (50 chars) and short description (80 chars) indexed
- Long description (4000 chars) gets less weight but matters for conversions
- Include keywords 3-5x naturally in long description
Visual Optimization
Screenshots (critical for conversion)
- 1st screenshot: Hero — show the core value prop
- Create a story across 4-6 screenshots
- Text overlays: 5-7 words max, high contrast
- A/B test screenshot styles every quarter
- iPhone 6.7" and iPad sizes required (App Store)
Ratings & Reviews
- Request review after positive user action (not on launch)
- iOS:
SKStoreReviewController— max 3 prompts per 365 days - Reply to all reviews, especially negative ones
- Fix issues mentioned in poor reviews before next update
版本历史
- 38e2523 当前 2026-07-05 19:40
