通过调查实现更健康的个性化

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Pinterest Engineering

](https://medium.com/@Pinterest_Engineering?source=post_page---byline--65177cf9bea8---------------------------------------)

](https://medium.com/@Pinterest_Engineering?source=post_page---byline--65177cf9bea8---------------------------------------)

Leif Sigerson | Senior Data Scientist, Data Platforms Science,Stephanie Chen | Staff Quantitative Product Researcher, Product Research,

Leif Sigerson | 高级数据科学家,数据平台科学,Stephanie Chen | 员工定量产品研究员,产品研究,

Wendy Matheny | Senior Lead Public Policy Manager, Government and Corporate Affairs

Wendy Matheny | 高级公共政策经理,政府与企业事务

One of the best parts about working at Pinterest is meeting someone new and telling them where you work. Often, they smile and immediately say, “I love Pinterest! I go there for…[outfit inspiration, recipes, home decor ideas, nail art, DIY projects, etc.]!” It’s a great feeling that never gets old.

在Pinterest工作最好的部分之一是认识新朋友并告诉他们你在哪里工作。通常,他们会微笑并立即说:“我喜欢Pinterest!我去那里寻找……[服装灵感、食谱、家居装饰创意、美甲艺术、DIY项目等]!”这种感觉永远不会过时。

A major reason so many people feel good about their time on Pinterest is that it feels personal. Pinterest is personal — it’s about your_self_, not your selfie.

许多人对在Pinterest上度过的时光感到良好的一个主要原因是,它感觉很个人化。Pinterest 就是个人化——它关乎你的自我,而不是你的自拍。

People come to Pinterest (who we call “Pinners”) with an idea — something like “funky blue shoes for my birthday party” — and our goal is to help them to find those funky blue shoes, and then get out on the dance floor — not to have them hang out all day on Pinterest.

人们来到Pinterest(我们称之为“Pinners”)是带着一个想法——类似于“为我的生日派对准备一些时尚的蓝色鞋子”——我们的目标是帮助他们找到这些时尚的蓝色鞋子,然后走上舞池,而不是让他们整天待在Pinterest上。

A search might lead them to velvet shoes with baby blue bows, or patent leather shoes with navy polka dots, but we follow their lead and show them results aligned with their current and past searches. Pinners follow their inspiration, know good when they see it, and keep coming back for more. And we know they’re finding what inspires them, because, over the past few years, we’ve seen Pinner engagement soar — with Gen Z leading the way.

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