Streamlining Grab's Segmentation Platform with faster creation and lower latency

Streamlining Grab's Segmentation Platform with faster creation and lower latency

摘要

Launched in 2019, Segmentation Platform has been Grab’s one-stop platform for user segmentation and audience creation across all business verticals. User segmentation is the process of dividing passengers, driver-partners, or merchant-partners (users) into sub-groups (segments) based on certain attributes. Segmentation Platform empowers Grab’s teams to create segments using attributes available within our data ecosystem and provides APIs for downstream teams to retrieve them.