亚马逊的叙事：备忘录和从发行中倒退的工作

When you hear stories about Amazon’s “invention machine” — which led to a company with not just one or two products but several successful diverse lines of business — we often hear about things like: Memos, six pages exactly and no powerpoints at all!; or, the idea of just “work backwards from the press release”; and other such “best practices”… But what’s often lost in hearing about these is the context and the details behind them — the what, the how (as well as their origin stories) — not to mention how they all fit together. Knowing this can give us insight into  how all companies and leaders, not just Amazon and Bezos, can define their cultures and ways especially as they scale. After all, Amazon was once a small startup, too.

当你听到关于亚马逊的 "发明机器 "的故事时--它使公司不仅拥有一两个产品，而且拥有几个成功的多样化业务线--我们经常听到这样的事情。备忘录，整整六页，完全没有Powerpoints！或者，只是 "从新闻稿开始倒推 "的想法；以及其他类似的 "最佳实践"......但是，在听到这些的时候，我们往往会忽略它们背后的背景和细节--什么，如何（以及它们的起源故事）--更不用说它们如何结合在一起。了解这些可以让我们深入了解所有公司和领导人，而不仅仅是亚马逊和贝索斯，如何定义他们的文化和方式，特别是在他们的规模。毕竟，亚马逊也曾经是一家小型创业公司。

So in this a16z Podcast with Sonal Chokshi — the very first podcast for the new book Working Backwards: Insights, Stories, and Secrets from Inside Amazon (out February 9) — authors Colin Bryar and Bill Carr share not only how Amazon did it, but how other companies can do it, too, drawing on their combined 27 years of firsthand observations and experiences from being in “the room” where it happens. Bill was vice president of digital media, founded and led Amazon Music, Amazon Video, Amazon Studios; and Colin started out in the software group, was a technical vice president, and then, notably, was one of Jeff Bezos’ earliest shadows — the shadow before him was in fact Andy Jassy, president and CEO of Amazon Web Services (soon to be CEO of Amazon).

因此，在这个与Sonal Chokshi的a16z播客中，这是新书《逆向工作》的第一个播客。来自亚马逊内部的洞察力、故事和秘密（2月9日出版）--作者科林-布赖尔和比尔-卡尔不仅分享了亚马逊是如何做到的，而且还分享了其他公司也可以做到的，他们分享了27年的第一手观察和经验，这些都是发生在 "房间 "中的。比尔是数字媒体副总裁，创立并领导了亚马逊音乐、亚马逊视频、亚马逊工作室；科林从软件组开始，是技术副总裁，然后，值得注意的是，他是杰夫-贝索斯最早的影子之一--在他之前的影子实际上是安迪-贾西，亚马逊网络服务的总裁和首席执行官（不久将成为亚马逊的首...