首页信息流中的模块相关性

Usha Amrutha Nookala, Jason Madeano, Siddarth Malreddy, Lucy Song, Alekhya P

In the past, Homefeed on Pinterest recommended a grid of Pins that are most relevant to a user. The grid limits our ability to provide more context on the recommendations as well as show new topics the user might be interested in. To address this, we introduced modules to the Homefeed. We developed several components to ensure that the user’s Homefeed remains relevant with this new content type. This blog post details these components. The figure below provides an overview of our system and demonstrates how it interacts with the existing main feed of Pins.

过去，Pinterest 的首页推荐了与用户最相关的 Pins 网格。该网格限制了我们提供更多推荐上下文的能力，并且无法展示用户可能感兴趣的新主题。为了解决这个问题，我们在首页引入了模块。我们开发了几个组件，以确保用户的首页在这种新内容类型下仍然保持相关性。本文详细介绍了这些组件。下图提供了我们系统的概述，并展示了它如何与现有的主要 Pins 信息流进行交互。

Figure 1: Overview of the module relevance backend

图 1：模块相关性后端概述

Modules

模块

Modules are a new content format that gives Pinners more context about their feed content and more ways to explore topics. Modules are heterogenous, with variations in UI and content based on factors like topics, boards, recent engagement, and shopping interests. We broadly have two types of modules:

模块是一种新的内容格式，为用户提供了更多关于他们信息流内容的上下文以及更多探索主题的方式。模块是异质的，基于主题、板块、最近的互动和购物兴趣等因素，具有不同的用户界面和内容变体。我们大致有两种类型的模块：

Landing page modules: In this type of modules, tapping on the module takes the user to a separate landing page with Pins the user can interact with.
着陆页模块：在这种类型的模块中，点击模块会将用户带到一个单独的着陆页，用户可以与其中的 Pins 进行互动。
Carousel modules: This type of module is a collection of Pins in the horizontal shelf on the feed that are shown to the user.
轮播模块：这种类型的模块是在信息流中水平展示给用户的一组 Pins。

Figure 2: Illustration of modules on Homefeed

图 2：首页模块的示意图

Modules on Homefeed (HF) can give Pinners greater control of their browsing and more context about their recommendations, but new modules need to compete with the highly optimized HF grid. The HF Module Relevance Platform aims to dynamically...