问题-解决方案匹配画布。

Translate problems into solutions that will be adopted.

将问题转化为将被采纳的解决方案。

The Problem-Solution Fit canvas is based on the principles of Lean Startup, LUM (Lazy User Model) and User Experience design. It helps entrepreneurs, marketers and corporate innovators identify behavioral patterns and recognize what would work and why. It is a template to help identify solutions with higher chances of solution adoption, reduce time spent on testing and get a better overview of the current situation.

问题-解决方案匹配画布是基于精益创业、LUM(懒惰用户模型)和用户体验设计的原则。它可以帮助企业家、营销人员和企业创新者识别行为模式,并认识到什么是有效的,为什么?它是一个模板,可以帮助识别具有更高的解决方案采用机会的解决方案,减少花在测试上的时间,并对目前的情况有一个更好的概述。

My goal was to create a tool that translates a problem into a solution, taking into account customer behavior and the context around it. None of the existing canvases or frameworks were giving me an overview and insight into the real customer situation during his/her decision-making process. With this template you will be able to take important information into consideration at an earlier stage and look at problem solving in depth. It increases your chances of finding problem-solution and product-market fit.

我的目标是创建一个工具,将问题转化为解决方案,同时考虑到客户行为和周围环境。没有一个现有的画布或框架能让我在他/她的决策过程中对真实的客户情况有一个概述和洞察力。有了这个模板,你将能够在早期阶段考虑到重要的信息,并深入地看待问题的解决。它增加了你找到问题-解决方案和产品-市场匹配的机会。

It helps you to:

它能帮助你。

  • Solve complex problems in a way that fits the state of your customers.
  • 以适合客户状态的方式解决复杂问题。
  • Succeed faster and increase your solution adoption by tapping into existing mediums and channels of behavior.
  • 通过利用现有的媒介和行为渠道,更快地获得成功并提高你的解决方案的采用率。
  • Sharpen your communication and marketing strategy with the right triggers and messaging.
  • 用正确的触发器和信息传递来磨砺你的沟通和营销策略。
  • Increase touch-points with your company by finding the right problem-behavior fit and building trust by solving frequent annoyances, or urgent or costly problems.
  • 通过找到正确的问题-行为契合点,增加与公司的接触点,并通过解决经常性的烦扰,或紧急或昂贵的问题来建立信任。
  • Understand the existing situation in order to improve it for your target group.
  • 了解现有情况,以便为你的目标群体改善情况。

The structure.

该结构。

  1. Customer State fit: to make sure you...
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