飞轮--不可阻挡的增长之力

Last week, we discussed growth loops and where to find them. The post generated good discussions, and I am grateful for folks providing inputs and making it better. Please keep them coming :)

上周，我们讨论了增长环路和在哪里找到它们。这个帖子引起了很好的讨论，我很感谢大家提供意见并使其变得更好。请继续提供意见。）

This week I am going to touch a topic often confused with growth loops — Flywheels. The reason for this confusion is simple; they look and feel the same. But as it happens with frameworks, the real value lies in nuances of these frameworks. So if you want to apply the Flywheel concept, it’s better to understand it well.

本周我将触及一个经常与增长循环相混淆的话题--飞轮。造成这种混淆的原因很简单；它们看起来和感觉都一样。但正如框架所发生的那样，真正的价值在于这些框架的细微差别。因此，如果你想应用飞轮的概念，最好是充分了解它。

Jim Collins even wrote a book about this, Turning The Flywheel. Below is an excerpt from his book about Flywheel where he explains the Flywheels concept.

吉姆-柯林斯甚至为此写了一本书《转动飞轮》。下面是他关于飞轮的书的摘录，他解释了飞轮的概念。

Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get the flywheel rotating on the axle as fast and long as possible. 

想象一下一个巨大、沉重的飞轮--一个水平安装在轴上的巨大金属盘，直径约30英尺，厚2英尺，重约5,000磅。现在想象一下，你的任务是让飞轮在轴上尽可能快、尽可能长地旋转。

Pushing with great effort, you get the flywheel to inch forward, moving almost imperceptibly at first. You keep pushing and, after two or three hours of persistent effort, you get the flywheel to complete one entire turn.

用力推，你让飞轮一寸一寸地向前移动，一开始几乎无法察觉。你继续推，经过两三个小时的不懈努力，你让飞轮完成了一整圈。

You keep pushing, and the flywheel begins to move a bit faster, and with continued great effort, you move it around a second rotation. You keep pushing in a consistent direction.  Three turns ... four ... five ... six ... the flywheel builds up speed ... seven ... eight ... you keep pushing ... nine ... ten ... it builds momentum ... eleven ... twelve ... moving faster with each turn … twenty … thirty … fifty … a hundred.

你继续推，飞轮开始移动得更快一些，在持续的巨大努力下，你让它转了第二圈。你在一个一致的方向上继续推动。 三圈......四圈......五圈......六圈......飞轮开始加速......七圈......八圈.........