Agent Skills
› AgriciDaniel/claude-ads
› ads-create
ads-create
GitHub基于品牌档案和平台规范，生成广告创意概念、文案及制作简报。支持多平台合规校验与冷启动策略，输出版本化创意文档，严禁虚构事实，需人工审核。
触发场景
campaign brief
ad copy
creative brief
安装
npx skills add AgriciDaniel/claude-ads --skill ads-create -g -y
SKILL.md
Frontmatter
{
"name": "ads-create",
"description": "Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions."
}
Campaign Concepts and Copy
- Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings.
- Separate factual claims, operator-approved claims, and creative hypotheses.
- For Meta work, collect the account, Pixel, and conversion cold-start
dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold orunknown, state that in the brief, do not reuse mature-account creative benchmarks or performance claims, and never label existing creative bad merely because the Pixel is new. - Generate materially distinct strategic concepts, not cosmetic rewrites.
- For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis.
- Validate copy limits and policy against current platform references. Load only
the active files among
ads/references/google-creative-specs.md,meta-creative-specs.md,youtube-creative-specs.md,linkedin-creative-specs.md,tiktok-creative-specs.md, andmicrosoft-creative-specs.md; use the dated source ledger for every current specification claim. - Return a versioned creative brief and copy deck inside the run directory.
Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.
版本历史
-
ac21644
当前 2026-09-22 14:41
新增步骤3：在处理Meta广告前收集账户、Pixel和转化冷启动维度；若处于冷启动状态，需在简报中声明，禁止复用成熟账户的创意基准或性能数据，并禁止仅因Pixel新而判定现有创意为差。
- 669c760 2026-07-25 07:46
