ads-attribution
GitHub用于审计跨平台广告归因、转化定义及报告窗口一致性。涵盖GA4、MMP（如AppsFlyer）及浏览器/服务器事件的对账，识别数据差异并生成改进计划，拒绝不可比数据的直接聚合。
触发场景
安装
npx skills add AgriciDaniel/claude-ads --skill ads-attribution -g -y
SKILL.md
Frontmatter
{
"name": "ads-attribution",
"description": "Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies."
}
Attribution Audit
- Read the main
adscontract and normalized account snapshots. - Declare the business conversion, value, data window, timezone, currency, and decision the attribution analysis must support.
- Inventory every browser, server, platform, analytics, MMP, offline, and app attribution source with its identity, counting, deduplication, and privacy rules.
- Reconcile comparable events and explain differences caused by eligibility, view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
- Separate measurement quality from platform-reported performance.
- Return findings, contradictions, confidence, missing evidence, and a measurement improvement plan through the common JSON contract.
Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.
Comparability gate
Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.
Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.
版本历史
- 669c760 当前 2026-07-25 07:45
