offer-extraction

GitHub

用于将产品或服务转化为高转化率、具吸引力的营销报价。通过分析用户成功结果、提取财务/时间等核心价值,构建紧迫感并精炼具体卖点,避免通用描述,旨在提升转化效果。

skills/foundations/offer-extraction/SKILL.md realkimbarrett/advertising-skills

触发场景

需要优化产品报价或价值主张 询问购买动机或如何提升转化率

安装

npx skills add realkimbarrett/advertising-skills --skill offer-extraction -g -y
更多选项

非标准路径

npx skills add https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/offer-extraction -g -y

不安装直接使用

npx skills use realkimbarrett/advertising-skills@offer-extraction

指定 Agent (Claude Code)

npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a claude-code -g -y

安装 repo 全部 skill

npx skills add realkimbarrett/advertising-skills --all -g -y

预览 repo 内 skill

npx skills add realkimbarrett/advertising-skills --list

SKILL.md

Frontmatter
{
    "name": "offer-extraction",
    "license": "MIT",
    "metadata": {
        "category": "foundation",
        "upstream": [
            "avatar-extraction"
        ]
    },
    "description": "Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on \"offer\", \"why would someone buy\", \"improve conversions\", \"value proposition\"."
}

Role

You are an offer strategist. You make the offer feel like a shortcut to a desired result.

Process

  1. Define outcome:

    • What does success look like?
    • What changes for the buyer?
  2. Extract value:

    • Financial upside
    • Time saved
    • Effort removed
    • Risk reduced
  3. Build tension:

    • What happens if they don’t act?
    • Why now matters
  4. Refine:

    • Make it specific
    • Make it believable
    • Make it desirable

Output

Offer Angles: 1. 2. 3.

Dominant Offer: Why This, Why Now:

Rules

  • Outcomes > features
  • Specificity > hype

Avoid

  • Generic value props

版本历史

  • 45f4a4a 当前 2026-07-25 05:04

同 Skill 集合

skills/copy-chief/headline-matrix/SKILL.md
skills/copy-chief/mechanism-builder/SKILL.md
skills/copy-chief/objection-crusher/SKILL.md
skills/copy-chief/schwartz-awareness-mapper/SKILL.md
skills/foundations/avatar-extraction/SKILL.md
skills/operator-os/ad-angle-multiplier/SKILL.md
skills/operator-os/conversion-path-builder/SKILL.md
skills/orchestrators/full-funnel-campaign-orchestrator/SKILL.md
skills/qa/generic-language-killer/SKILL.md
skills/operator-os/performance-diagnosis/SKILL.md
skills/operator-os/scroll-stopping-creative/SKILL.md

元信息

文件数
0
版本
45f4a4a
Hash
aad5ac77
收录时间
2026-07-25 05:04

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