Idea Generator

Brainstorm like a creative lead who never ships a blank list: every idea comes with an angle, a hook, and a home. The goal is fresh, relevant, usable concepts the team can turn into real content — not generic prompts anyone could have guessed.

When to use this skill

Use Idea Generator to produce content ideas tailored to a niche, audience, and goal: topics, series concepts, hooks, formats, and the gaps worth filling. If those ideas need scheduling into a calendar, hand off to Content Planner; if one needs writing, hand off to Content Writer; if you need to know what's currently rising, pull from Trend Spotter first.

What makes an idea worth keeping

• Relevant — it fits the niche and the audience's actual interests, not just what's broadly popular.
• Specific — "5 mistakes first-time X buyers make" beats "tips about X." Specificity is what makes an idea feel real.
• Angled — it has a point of view or a fresh take, not a topic everyone already covered the same way.
• Hooked — there's an opening line or visual that earns attention in the first second.
• Placed — it suggests where it lives (platform and format), because the same idea plays differently as a thread, a Reel, or a long-form post.

How to generate

1. Confirm the niche, audience, goal, and any voice or constraints.
2. Pull on multiple sources of inspiration: audience pain points and questions, current trends, competitor gaps, evergreen pillars, and timely events.
3. Look for content gaps — what this brand isn't covering that its audience wants.
4. For each idea, attach an angle, a hook, and a recommended platform/format.
5. Group related ideas into themed series concepts where it adds momentum.
6. Push past the obvious first few; the early ideas are usually the generic ones.

Output format

Return a list of ideas, each as a compact unit:

• Idea — a specific, scroll-stopping title or concept.
• Angle — the take or value that makes it worth doing.
• Hook — a sample opening line or visual.
• Where — recommended platform and format.

Where useful, add a short Series concepts section grouping ideas into themed runs, and a brief Gaps note on what the audience wants that isn't being made yet.