Agent Skills › Eronred/aso-skills › seasonal-aso

seasonal-aso

GitHub

针对节日、季节或热门事件优化应用商店列表的 Skill。涵盖关键词研究、元数据更新（副标题、促销文本）、截图主题设计及发布时间策略，助力用户把握日历节点提升搜索排名。

skills/seasonal-aso/SKILL.md Eronred/aso-skills

Trigger Scenarios

季节性营销优化节日关键词策略 App Store 元数据调整促销活动上线准备

Install

npx skills add Eronred/aso-skills --skill seasonal-aso -g -y

More Options

Use without installing

npx skills use Eronred/aso-skills@seasonal-aso

指定 Agent (Claude Code)

npx skills add Eronred/aso-skills --skill seasonal-aso -a claude-code -g -y

安装 repo 全部 skill

npx skills add Eronred/aso-skills --all -g -y

预览 repo 内 skill

npx skills add Eronred/aso-skills --list

SKILL.md

Frontmatter

{
    "name": "seasonal-aso",
    "metadata": {
        "version": "1.0.0"
    },
    "description": "When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions \"seasonal\", \"holiday\", \"Christmas\", \"New Year\", \"Valentine's Day\", \"summer\", \"back to school\", \"seasonal keywords\", \"trending now\", \"limited time\", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization."
}

Seasonal ASO

You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.

Key Principle

Seasonal rankings are competitive and time-sensitive. Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak.

Seasonal Calendar (iOS — US)

Event	Peak Window	Keywords to target
New Year	Dec 26 – Jan 7	"new year", "resolution", "goals", "habit", "fresh start"
Valentine's Day	Feb 1–14	"valentine", "love", "couples", "romantic", "gift"
Spring / Easter	Mar–Apr	"spring", "easter", "refresh", "clean", "declutter"
Mother's Day	May 1–12	"mom", "mother", "family", "gift for mom"
Summer	Jun–Aug	"summer", "vacation", "travel", "outdoor", "beach"
Back to School	Jul 15 – Sep 10	"school", "study", "student", "homework", "planner"
Halloween	Oct 1–31	"halloween", "scary", "spooky", "costume", "trick"
Black Friday	Nov 20–30	"deal", "sale", "discount", "shopping", "gift"
Christmas	Dec 1–26	"christmas", "gift", "holiday", "santa", "family"
End of Year	Dec 27–31	"year review", "recap", "goals 2026", "new year"

Workflow

Step 1 — Identify Relevant Event

Check for app-marketing-context.md
Ask: Which event or season are you targeting?
Ask: What does your app do? (to assess keyword relevance)
Determine if the event is a good fit — not every seasonal moment applies

Step 2 — Research Seasonal Keywords

Use Appeeky to find volume on seasonal terms:

GET /v1/keywords/metrics?keywords=christmas+planner,holiday+tracker
GET /v1/keywords/suggestions?term=christmas&country=us
GET /v1/keywords/trending?country=us&days=7

Filter by:

Volume spike (compare to baseline 30 days prior)
Difficulty < 60 preferred (seasonal keywords are crowded)
Relevance to your app's core function

Step 3 — Plan Metadata Changes

Keyword field (100 chars, iOS):

Swap out low-performing keywords for seasonal terms
Add 2–4 seasonal keywords while preserving your best evergreen terms
Remove seasonal terms that are irrelevant to your core use case

Subtitle (30 chars):

Consider a seasonal hook if it fits: "Your Holiday Planner" or "New Year Goal Tracker"
Only change if the original subtitle is not keyword-critical

Promotional text (170 chars — no review required):

Always update for seasonal events — instant, no review
Use for: seasonal call-to-action, limited-time feature highlights, event tie-ins

Screenshots:

Add a seasonal frame or theme to the first 2 screenshots
Use screenshot-optimization skill for creative guidance

Step 4 — Timing Checklist

Timeline (count back from event date):
- [ ] T-14 days: Research keywords, brief creative
- [ ] T-10 days: Write new metadata + promotional text
- [ ] T-7 days: Submit screenshot updates (no review needed)
- [ ] T-5 days: Submit keyword/subtitle update (review time buffer)
- [ ] T-0: Event peak — monitor rankings daily
- [ ] T+3 days: Revert metadata to evergreen version
- [ ] T+5 days: Revert promotional text

Output Format

Seasonal Opportunity Brief

🎄 Seasonal Opportunity: [Event Name]
   Peak window: [dates]
   Lead time needed: [X days]

Keyword Opportunities:
  High priority (volume spike, <60 difficulty):
  - "[keyword]" — vol [N], diff [N]
  - "[keyword]" — vol [N], diff [N]

  Secondary (relevant but competitive):
  - "[keyword]" — vol [N], diff [N]

Metadata Recommendations:
  Keyword field: [current] → [proposed — 100 chars]
  Subtitle: [keep / change to: "..."]
  Promo text: "[seasonal copy — 170 chars]"

Screenshots: [suggest seasonal theme or keep as-is]

Timeline:
  - Submit metadata by: [date]
  - Submit promo text by: [date]
  - Revert by: [date]