Agent Skills
› kostja94/marketing-skills
› link-building
link-building
GitHub指导SEO外链建设策略，涵盖获取高质量反向链接、断链替换、客座文章及数字公关等离线页面优化方法。提供评估框架、执行策略、外联最佳实践及质量把控标准，旨在提升域名权威性与搜索排名。
Trigger Scenarios
用户希望构建反向链接或改善离线SEO
提及外链建设、客座发文、断链建设或外联策略
Install
npx skills add kostja94/marketing-skills --skill link-building -g -y
SKILL.md
Frontmatter
{
"name": "link-building",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions \"link building,\" \"backlinks,\" \"off-page SEO,\" \"link acquisition,\" \"outreach,\" \"guest posting,\" \"broken link building,\" \"link outreach,\" \"acquire backlinks,\" \"how to build backlinks,\" or \"link building strategy.\" For profile audit, use backlink-analysis."
}
SEO Off-Page: Link Building
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Link building: Acquire backlinks from relevant, authoritative sites
- Broken link building: Find broken links on others' sites; suggest your content as replacement
- Unlinked brand mentions: Turn mentions into links via outreach
- Guest posting: Contribute to relevant publications; earn links
- Journalist requests: Respond to #JournoRequest; provide quotes/assets
- Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Current backlink profile: Domain authority, referring domains
- Target keywords: What to rank for
- Linkable assets: Research, tools, guides, data, testimonials
Link Building Strategies
| Strategy | Description |
|---|---|
| Content marketing | Create link-worthy content (guides, research, tools) |
| Guest posting | Write for relevant sites with author bio link |
| Broken link building | Find broken links, suggest your content as replacement |
| Unlinked brand mentions | Turn mentions into links via outreach |
| Journalist requests | Respond to #JournoRequest; provide quotes/assets |
| Directory and curated list submission | Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan |
| Digital PR | Press releases, news, expert quotes; earn authoritative links at scale |
| Partnerships | Partner links, co-marketing |
Quality Over Quantity
| Factor | Good | Avoid |
|---|---|---|
| Relevance | Links from related sites | Irrelevant niches |
| Authority | High-quality, trusted sites | Spammy, low-quality |
| Anchor text | Natural, varied | Over-optimized, exact match |
| Context | Editorial, contextual links | Footer, sidebar link farms |
Outreach Best Practices
- Personalize each outreach message
- Offer value (content, data, quote) before asking for link
- Follow up politely; don't spam
- Track outreach in spreadsheet or tool
Output Format
- Linkable asset ideas
- Outreach strategy and templates
- Target sites (types, not specific URLs)
- Metrics to track (referring domains, DA, traffic)
Related Skills
- seo-strategy: SEO workflow; link building is Off-Page phase
- backlink-analysis: Analyze current backlink profile
- content-strategy: Content strategy supports link building
- keyword-research: Target keywords inform link targets
- cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
- parasite-seo: Parasite SEO; high-authority platforms for backlinks
- github: GitHub repos, gists, awesome lists for backlinks
- directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
- eeat-signals: E-E-A-T implementation; Digital PR supports authority
Version History
-
26cef34
Current 2026-09-27 18:59
重构项目上下文读取逻辑，将Contextus设为单一事实来源(SSOT)，替代原有的多路径检查机制。
- 70987ba 2026-07-06 00:09
