Agent Skills
› kostja94/marketing-skills
› about-page-generator
about-page-generator
GitHub用于生成、优化或审计公司About页面内容，涵盖故事叙述、团队展示、SEO元数据及信任元素构建，提升品牌影响力与转化率。
Trigger Scenarios
用户希望创建或优化关于页面
提及about page, about us, company story等关键词
Install
npx skills add kostja94/marketing-skills --skill about-page-generator -g -y
SKILL.md
Frontmatter
{
"name": "about-page-generator",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to create, optimize, or audit About page content. Also use when the user mentions \"about page,\" \"about us,\" \"company story,\" \"our team,\" \"about section,\" \"company overview,\" \"brand story,\" \"team page,\" or \"who we are.\" For sitewide page planning, use website-structure."
}
Pages: About
Guides About page content, structure, and trust-building for company websites.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).
Identify:
- Audience: Job seekers, buyers, partners, press
- Key message: Mission, values, differentiation
- Proof points: Awards, metrics, testimonials
Best Practices
Essential Elements
| Element | Purpose |
|---|---|
| Company overview | Who, what, where, when, why, how |
| Origin story | Journey, founding, milestones |
| Team | Key people, photos, roles |
| Mission and values | What you stand for |
| Visuals | Photos, videos, office/culture |
| Social proof | Testimonials, awards, certifications |
| Contact | Easy way to reach you |
Strategic Approach
- Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
- Customer-focused: Frame around what you solve for customers, not self-promotion
- Build trust: Social links, testimonials, contact details, certifications
- Visible placement: About in main nav, not buried in footer
Schema (AboutPage, Not Organization)
- AboutPage schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose.
- Organization schema: Place on homepage or root layout, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See schema-markup for placement.
Why It Matters
- One of the most-visited pages
- 58% of customers buy based on company values
- 60% of job candidates choose employers based on values
- Entry point for branded search; impacts conversions
Output Format
- Structure outline (sections)
- Story narrative and key messages
- Team section approach
- SEO metadata (title, description, H1)
- Trust elements checklist
Related Skills
- branding: Brand strategy, storytelling, purpose, values; About page implements brand story
- homepage-generator: About often linked from homepage
- contact-page-generator: Contact info on About
- customer-stories-page-generator: Social proof complements About
- title-tag, meta-description, page-metadata: About page metadata
- schema-markup: AboutPage schema for About; Organization goes on homepage/root layout
- brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites
Version History
- 70987ba Current 2026-07-06 00:05
