Agent Skills
› NeverSight/learn-skills.dev
› ad-brief
ad-brief
GitHub用于构建跨平台广告简报。先自动调研产品、受众和市场信息，再引导用户确认并补充缺失内容，最终保存至 .agents/ad-brief.md 以供后续会话复用，不用于撰写广告文案或分析数据。
Trigger Scenarios
准备开展新广告投放活动前
需要统一规范广告策略和目标受众时
Install
npx skills add NeverSight/learn-skills.dev --skill ad-brief -g -y
SKILL.md
Frontmatter
{
"name": "ad-brief",
"description": "Builds an ad brief for any platform. Researches the user's product, audience, market, and KPIs proactively, then asks the user to confirm and fill gaps. Saves the result as .agents\/ad-brief.md for future sessions. Not for writing ad copy, choosing platforms, configuring campaigns, or analyzing results."
}
Ad Brief
This process is the same regardless of ad platform. Run it before any campaign work.
How to interact
- Use
AskUserQuestion/ask_user_questionwhen asking about experience level, goals, or decisions. Present 2-4 selectable options - avoid making them type long answers. For questions where multiple answers are valid (e.g. target audiences, customer types), allow selecting multiple or typing a custom answer. Never force picking one when the user may have several. - Ask for reference materials early. Ask if the user has existing documents you should read: brand guidelines, ICP/persona descriptions, competitor lists, landing page URLs, or previous ad performance data. If they provide files, read them and incorporate into your recommendations.
Check for existing brief
First, check if .agents/ad-brief.md exists in the user's project. If it does, read it and skip this process.
If not, build one using the template at template.md. Two phases:
Phase 1: Research (you do the work)
- Ask the user for their product name and URL (or detect from the project: package.json, README, etc.)
- Research proactively: visit their website, infer the audience, look up competitors, figure out the offer
- Fill in as much of the brief as you can from what you found
Phase 2: Confirm and complete (user fills gaps)
- Present your filled brief to the user: "Here's what I found. Correct anything that's wrong and fill in what's missing."
- For any remaining gaps, ask one at a time using
AskUserQuestion/ask_user_question - Save the result as
.agents/ad-brief.mdin the user's project root. This persists for future sessions.
Version History
- e0220ca Current 2026-07-05 23:24
