native-ads
GitHub指导在Taboola、Outbrain等平台投放原生广告。涵盖平台概览、创意测试、文案规范及漏斗策略，提供标题、图片、落地页对齐建议及预算规划，适用于原生广告策划与优化。
Trigger Scenarios
Install
npx skills add sediman-agent/OpenSkynet --skill native-ads -g -y
SKILL.md
Frontmatter
{
"name": "native-ads",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions \"native ads,\" \"Taboola,\" \"Outbrain,\" \"content recommendation,\" \"sponsored content,\" or \"in-feed ads.\" For strategy, use paid-ads-strategy."
}
Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify:
- Goal: Traffic, leads, brand
- Content: Article, landing page, video
- Budget: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus |
|---|---|---|
| Taboola | 500M+ daily impressions | Premium publishers; AI matching |
| Outbrain | Major publishers | Top-funnel; helpful content |
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline |
|---|---|
| Combinations | 3 headlines × 3 images = 9 variants; test together |
| Image variety | Headshot, product, illustration—distinct styles |
| Advertorials | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline |
|---|---|
| Honest | Avoid clickbait; match copy to content |
| Format | Match character limits; respect UX per format |
| Tone | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- Headline options (2–3)
- Image guidance
- Landing page alignment
- Budget recommendation
Related Skills
- display-ads: Display vs native; programmatic
- copywriting: Headline, ad copy
- landing-page-generator: Landing page for native traffic
- paid-ads-strategy: Channel selection
Version History
- c9d8953 Current 2026-07-05 20:01
