像AI一样思考：AI用户体验设计的新方法

As product makers develop more and more AI features, it’s important to not only think about our human users’ requirements and preferences, but also those of the AI supporting them. To do this, I recently trialled a fun and collaborative method with my product team at Microsoft, a multidisciplinary group of Designers, PMs, and Engineers working on AI features in Microsoft Dynamics 365. I’m excited to share my process here for anyone else who might like to give it a try.

随着产品制造者开发越来越多的AI功能，重要的是不仅要考虑我们人类用户的需求和偏好，还要考虑支持他们的AI的需求。为此，我最近在微软的产品团队中试验了一种有趣且协作的方法，这是一个由设计师、PM和工程师组成的多学科团队，致力于在Microsoft Dynamics 365中开发AI功能。我很高兴在这里分享我的过程，供其他人尝试。

Context

背景

Think about reading this article on Microsoft Design right now.

想想现在在阅读这篇关于微软设计的文章。

• Why are you ‘hiring’ the site? • What ‘job’ is it helping you with and what is your goal? • What tasks do you perform to achieve that goal?

• 你为什么要“雇佣”这个网站？ • 它在帮助你完成什么“工作”，你的目标是什么？ • 你执行哪些任务来实现这个目标？

• What pain points and challenges do you encounter?

• 你遇到哪些痛点和挑战？

For me, I might say that I hire different blogs to help me with the job of learning because I want to gain an edge in my career. To do this, I frequently check for new articles, add appealing ones to my reading list, read them, and hope I don’t discover halfway through that an article is less helpful than I’d hoped.

对我来说，我可能会说我雇佣不同的博客来帮助我学习，因为我想在我的职业生涯中获得优势。为此，我经常检查新文章，将吸引人的文章添加到我的阅读列表中，阅读它们，并希望我在阅读过程中不会发现某篇文章没有我预期的那么有帮助。

Here, I’ve effectively described a job-to-be-done (JTBD), its sub-tasks, and an associated pain point. At Microsoft, this JTBD framework is typically how we think about our business users.  For my team, those are Enterprise Resource Planning (ERP) customers— everyone from accountants to supply chain managers—who ‘hire’ our Dynamics apps to help them do their work. Over the years, we’ve developed interactive persona cards for these various users, allowing team members to get a quick overview or drill into each of their JTBD to understand the corresponding tasks, success metrics, pain points, and more. Using this fram...