着陆页公式

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The most important part of your business is a name. The name is what you build trust with. The logo is secondary.

您业务中最重要的部分是名称。名称是您建立信任的基础。徽标是次要的。

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Goal for both the logo and name = Easy to remember

logo和名称的目标 = 易于记忆

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Logo = simple + low visual processing + striking

标志 = 简单 + 视觉处理低 + 引人注目

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Name = easy to say + easy to spell when you hear it + includes TLD when not .com

名称 = 容易说 + 听到时容易拼写 + 包含 TLD 当不为 .com 时

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Examples: fly(dot)io, A Hundred Monkeys, jam(dot)dev

示例：fly(dot)io, A Hundred Monkeys, jam(dot)dev

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Make a BIG promise that relieves a big PAIN in a SPECIFIC target market.

做出一个能缓解特定目标市场中重大痛点的重大承诺。

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Goal = Create a ton of excitement and hope for your solution that relieves their pain.

目标 = 为您的解决方案创造大量的兴奋和希望，以缓解他们的痛苦。

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Examples:

示例：

Build in a weekend, Scale to millions (Pain: time + scale)
周末构建，规模达到数百万（痛点：时间 + 规模）
Own Your Email (Pain: security + recurring payment)
拥有您的电子邮件（痛点：安全 + 定期付款）
Fire your photographer (Pain: high costs of real photographer)
解雇您的摄影师（痛点：真实摄影师的高成本）

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Tell your customer exactly HOW you’ll deliver the promise in the headline.

准确告诉您的客户如何实现标题中的承诺。

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