设计的商业力量：了解Airbnb的重新设计
Image by Lili Kovac.
图片来源：Lili Kovac。
On May 11th, 2022, Airbnb announced a redesign that, according to CEO Brian Chesky, was the app’s “biggest change in a decade”.
2022年5月11日，Airbnb宣布进行重新设计，据首席执行官布莱恩-切斯基（Brian Chesky）称，这是该应用 "十年来最大的变化"。
It was met with mixed emotions: some people loved it while others didn’t even understand what changed.
人们对它褒贬不一：一些人喜欢它，而另一些人甚至不明白有什么变化。
I’m a believer.
我是一个信仰者。
Designers are comfortable understanding how design decisions impact user behavior.
设计师能够自如地理解设计决策是如何影响用户行为的。
In this particular case, what fascinates me is how seemingly small design changes have the potential to deeply impact a business and likely the travel industry as a whole.
在这个特殊的案例中，让我着迷的是，看似微小的设计变化如何有可能深深地影响一个企业，甚至可能影响整个旅游行业。
A careful look at it can let us understand how and will make us more empowered designers. Let’s break it down.
仔细观察它可以让我们了解如何，并将使我们更有能力的设计师。让我们把它分解一下。
What changed?
什么变化？
Among other announcements, organizing the app around Categories was the biggest change.
在其他公告中，围绕类别组织应用程序是最大的变化。
On the new version, the first thing you see once you open the app is the standout properties of each type and a navigation menu to move between the categories.
在新版本中，一旦你打开应用程序，首先看到的是每种类型的突出属性和一个导航菜单，以便在各个类别之间移动。
Airbnb before and after the 2022 Summer Release. Image by Airbnb.
2022年夏季发布前后的Airbnb。图片由Airbnb提供。
Taken from their summer release blog post, the rationale for the change is the following:
从他们夏季发布的博客文章中可以看出，该变化的理由如下。
“Millions of people are now more flexible about where they live and work. But travel search has been the same for 25 years — you enter a location and dates into a search box.
"数以百万计的人现在对他们的生活和工作地点更加灵活。但是旅游搜索25年来一直是这样的--你在搜索框中输入一个地点和日期。
Most of us can only think of a few dozen cities to type into the search box, but there are Airbnbs in 100,000 towns and cities around the world.
我们大多数人只能想到在搜索框中输入几十个城市，但在世界各地的10万个城镇都有Airbnbs。
That’s why we’re introducing a new way to search designed around Airbnb Categories, making it easy to discover millions of unique homes you never knew existed.”
这就是为什么我们要推出一种围绕Airbn...