如何为你的SaaS选择最佳定价
Apr 16, 2022
4月16日，2022年
SaaS Pricing to Perfection
完善的SaaS定价
Many people start a software company with clear goals on product development, but with no clear vision on how to do pricing. Admittedly it’s a tedious process, but pricing perfectly (which takes a long time to reach) can supercharge your business.
许多人在创办软件公司时，对产品开发有明确的目标，但对如何进行定价却没有清晰的认识。诚然，这是一个繁琐的过程，但完美的定价（需要很长的时间才能达到）可以为你的业务带来超强的动力。
But what is the perfect pricing? Does perfect pricing really exist? And if so, how do you achieve it?
但什么是完美的定价？完美的定价真的存在吗？如果有，你如何实现它？
Well that depends on your customers. Knowing exactly what value your customers get from your product and what these benefits are worth to them is essential to your pricing strategy.
嗯，这取决于你的客户。确切地知道你的客户从你的产品中获得什么价值，以及这些利益对他们的价值是什么，对你的定价策略至关重要。
Remember:
请记住。
Pricing communicates to the market exactly what you think your value is.
定价向市场传达了你认为你的价值到底是什么。
Great pricing also takes a long time to achieve, and companies need to test alternative pricing structures to investigate their customer’s response. Willingness to pay is the single most important metric you need to follow and that requires a constant communication channel with your customer’s funnel (old and new)
伟大的定价也需要很长的时间来实现，公司需要测试其他的定价结构来调查客户的反应。支付意愿是你需要遵循的唯一最重要的指标，这需要与你的客户漏斗（新旧）保持沟通渠道
Strategy, Strategy and more Strategy
There is no better way to investigate best pricing than with market research on your customer segment and product positioning.
战略、战略和更多的战略
没有比对你的客户群和产品定位进行市场研究更好的方式来调查最佳定价。
Are you selling a tool for developers?
你是在为开发者销售工具吗？
For marketers?
对于营销人员来说？
For Indie Hackers or no-coders?
对于独立的黑客或无代码者？
Build ideal customer profiles and investigate their core interests, their pricing power and their willingness to pay.
建立理想的客户档案，调查他们的核心利益，他们的定价能力和支付意愿。
From development and product to sales and finance everything is used to drive someone to buy the product at the given price. Several aspects ...