为挣钱者介绍碳饲料。一站式信息商店
After launching the Driver App in 2018 to over 2 million earners worldwide, we added content and functionality at a rapid pace. Although this really bolstered the platform, allowing for high-density and high-frequency content, and provided drivers and couriers with new ways to earn, it came with significant costs. For earners, it became increasingly difficult to find the information that they needed to make key decisions about work at any given time. For internal teams within Uber trying to emit information, there was pressure to be loud across multiple channels in order to reach earners effectively; teams had to, in essence, compete against one another to ensure that their intended messages reached the right audiences. As a result, collective goals were inadvertently superseded by individual teams lacking context.
在2018年向全球200多万挣钱者推出司机APP后，我们迅速增加了内容和功能。虽然这确实加强了平台，允许高密度和高频率的内容，并为司机和快递员提供了新的赚钱方式，但也带来了巨大的成本。对于挣钱的人来说，越来越难找到他们需要的信息，以便在任何时候做出关于工作的关键决定。对于Uber内部试图发布信息的团队来说，为了有效地接触到挣钱者，他们面临着在多个渠道发出声音的压力；从本质上讲，团队必须相互竞争，以确保他们的预期信息能够到达正确的受众。结果，集体目标被缺乏背景的个人团队无意中取代了。
We created Carbon Feed to serve these 2 primary stakeholders: For earners, Feed should be the one-stop shop for all the information they need to make effective decisions. Having a single, unified surface where earners can compare their different options at a given time and assess the tradeoffs would be inherently valuable. For internal teams, Feed should enable them to easily convey useful information to earners through a visible, central surface. Making the process seamless by requiring teams to only go through a single, streamlined integration would help them communicate more effectively.
我们创建Carbon Feed是为了服务这两个主要的利益相关者。对于挣钱者来说，Feed应该是他们做出有效决定所需的所有信息的一站式商店。有一个单一的、统一的表面，挣钱者可以在给定的时间内比较他们的不同选择并评估权衡，这将是内在的价值。对于内部团队来说，Feed应该使他们能够通过一个可见的、中央的表面轻松地将有用的信息传达给挣钱者。通过要求团队只通过一个单一的、精简的整合，使这个过程无缝衔接，将有助于他们更有效地沟通。
From its early days, the Feed was a wild success in fulfilling its 2 aforementioned goals. Its impact became evident through a global holdout experiment. In the hold...