我们可以从亚马逊的规划过程中学到什么？

Amazon, the world’s most valuable company, has grown their share price by over 1000% since they went public in 1997 by cornering the market for nearly all of our needs and wants. Today, Amazon employs more than 750,000 employees across multiple divisions—all of which could be valuable public companies in their own right. Amazon’s rise has naturally piqued collective curiosity into how the business runs itself.

亚马逊是世界上最有价值的公司，自1997年上市以来，他们的股价已经增长了1000%以上，垄断了我们几乎所有的需求和愿望的市场。今天，亚马逊在多个部门雇用了超过75万名员工--所有这些部门本身就可以成为有价值的上市公司。亚马逊的崛起自然激起了人们对该企业如何自我运行的集体好奇心。

In this article, we’ll explore Amazon’s semi-annual budgeting and planning process, dubbed OP-1 and OP-2 (OP stands for Operating Plan). Amazon’s process allows a very large organization to strategically divide its resources while still maintaining autonomy and flexibility across its divisions and their teams. When done well, teams feel a sense of ownership and control over their goals, while also the freedom to adapt when early uncertainties produce unintended consequences and outcomes.

在这篇文章中，我们将探讨亚马逊的半年期预算和规划过程，被称为OP-1和OP-2（OP代表运营计划）。亚马逊的流程允许一个非常大的组织从战略上划分其资源，同时仍然保持其各部门及其团队的自主性和灵活性。如果做得好，团队就会对他们的目标有一种所有权和控制感，同时也能在早期不确定因素产生意外后果和结果时自由调整。

What Makes Amazon’s Culture Unique

是什么让亚马逊的文化独一无二

Before we detail Amazon’s budgeting process, it’s important to understand Amazon’s culture, and how that plays a role in all of their processes.

在我们详细介绍亚马逊的预算编制过程之前，重要的是要了解亚马逊的文化，以及这在他们所有的过程中是如何发挥作用的。

Customer-obsessed. This isn’t just a marketing slogan—one Product Manager we spoke with told us there’s literally nothing more damaging to your reputation at the company than being labeled “customer un-obsessed.”
关心客户。这不仅仅是一句营销口号，与我们交谈过的一位产品经理告诉我们，没有什么比被贴上 "不关心客户 "的标签更能损害你在公司的声誉了。
Outcome-, not output-, focused. An output is the result of an activity (e.g., three new features launched) rather than the result of those outputs (e.g., checkout takes 20% less time for customers). Teams are therefore encouraged to try lots of different outputs to uncover which is most effective in reaching ...