关于内容评级的*位

Video is power, and with great power comes great responsibility…responsibility that no one stumbles across something they didn’t sign up to see. Vimeo enables creators to rate their videos and viewers to filter by ratings to keep our incredibly wide audience safe. Content is consumed by millions of viewers, of different ages, from different countries, all with different viewing preferences. We have to ensure that we continue abiding by the ever-changing viewership laws around the world considering how global a platform Vimeo is.

视频是一种力量，而巨大的力量带来了巨大的责任......责任就是没有人偶然看到他们没有注册的东西。Vimeo让创作者对他们的视频进行评级，让观众根据评级进行过滤，以保证我们难以置信的广大观众的安全。数以百万计的观众都在消费这些内容，他们来自不同的国家，有不同的观看偏好。考虑到Vimeo是一个全球性的平台，我们必须确保继续遵守世界各地不断变化的观看法律。

Viewing unwanted content can be an unpleasant surprise. We’re doing our part to keep audiences safe.

查看不需要的内容可能是一个令人不快的惊喜。我们正在做我们的工作，以保证观众的安全。

A recent change in UK law spurred us to revisit our content rating logic and process. The new law stipulates that when certain users attempt to view a mature or unrated video that is publicly available, we must require the user to log in as age validation (see Figure 1). This was put in place to keep kids on the internet safe from mature content.

最近英国法律的一个变化刺激我们重新审视我们的内容评级逻辑和流程。新法律规定，当某些用户试图观看公开的成熟或未评级的视频时，我们必须要求用户以年龄验证的方式登录（见图1）。这样做是为了让互联网上的孩子远离成熟的内容。

Figure 1. To keep kids on the internet safe from mature content, the user is required to validate their age by logging in.

图1.为了让孩子们在互联网上免受成熟内容的影响，用户需要通过登录来验证其年龄。

With this change, we made several product updates to tie the whole rating process together from an uploader and video manager’s perspective.

随着这一变化，我们做了几个产品更新，从上传者和视频管理者的角度将整个评级过程联系起来。

• The uploader is now prompted to rate their video and indicate whether it includes an advertisement immediately after upload (see Figure 2).
• 现在，上传者被提示对他们的视频进行评价，并在上传后立即说明是否包括广告（见图2）。

Figure 2. Video managers are now prompted to rate their video content and indicate whether their video contains an advertisement.

图2.视频管理者现在被提示对他们的视频内容进行评级，并指出他们的视频是否包含广告。

• The uploader or video manager c...