使用NPM包简化Pinterest转化跟踪

Juan Benavides Nanni; SDET II |

Pinterest conversions are critical for businesses looking to optimize their campaigns and track the performance of their advertisements. By leveraging Pinterest’s Conversion API and Conversion Tag, advertisers can gain deeper insights into user behavior and fine-tune their marketing efforts.

Pinterest转换对于希望优化其广告活动并跟踪广告效果的企业至关重要。通过利用Pinterest的转换API和转换标签，广告商可以更深入地了解用户行为并微调其营销工作。

To make this process seamless for developers, we’ve created two NPM packages: pinterest-conversions-server and pinterest-conversions-client. These packages simplify the integration of Pinterest’s Conversion API and Conversion Tag, offering robust solutions for server-side and client-side tracking.

为了使这个过程对开发人员更加无缝，我们创建了两个 NPM 包：pinterest-conversions-server 和 pinterest-conversions-client。这些包简化了 Pinterest 的转换 API 和转换标签的集成，提供了强大的服务器端和客户端跟踪解决方案。

Why Use Pinterest Conversions?

为什么使用 Pinterest 转换？

Pinterest conversions allow businesses to:

Pinterest 转换允许企业：

Track valuable user actions like purchases, sign-ups, and more
跟踪有价值的用户操作，如购买、注册等
Attribute these actions to specific Pinterest campaigns for better ROI analysis
将这些操作归因于特定的 Pinterest 活动，以便更好地进行投资回报率分析
Enable retargeting and audience-building based on collected event data
基于收集的事件数据启用重定向和受众构建

However, implementing these features often requires complex setup and knowledge of Pinterest’s API. Our packages help remove these barriers, making integration faster and more developer-friendly.

然而，实现这些功能通常需要复杂的设置和 Pinterest API 的知识。我们的包帮助消除这些障碍，使集成更快且对开发者更友好。

Goals for These Packages

这些包的目标

Our goal is to provide developers with a streamlined way to:

我们的目标是为开发者提供一种简化的方式：

Track events server-side using the Pinterest Conversion API
使用Pinterest转换API在服务器端跟踪事件
Set up client-side tracking with the Pinterest Conversion Tag
使用 Pinterest Conversion Tag 设置客户端跟踪
Validate events in test environments, helping to ensure accuracy before production deployment
在测试环境中验证事件，帮助确保在生产部署前的准确性
Offer clean, reusable interfaces that developers can integrate into their...