Agent Skills › AgriciDaniel/claude-ads › ads-budget

ads-budget

GitHub

用于规划和审查付费媒体预算、出价策略及投放节奏。涵盖ROAS、CPA等指标分析，通过边际收益比较提供预算分配、缩放和实验的决策方案，支持跨平台资源优化与风险管控。

skills/ads-budget/SKILL.md AgriciDaniel/claude-ads

Trigger Scenarios

制定广告预算分配计划评估出价策略与投放节奏分析ROI与转化成本进行媒体投资权衡决策

Install

npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -y

More Options

Use without installing

npx skills use AgriciDaniel/claude-ads@ads-budget

指定 Agent (Claude Code)

npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code -g -y

安装 repo 全部 skill

npx skills add AgriciDaniel/claude-ads --all -g -y

预览 repo 内 skill

npx skills add AgriciDaniel/claude-ads --list

SKILL.md

Frontmatter

{
    "name": "ads-budget",
    "description": "Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs."
}

Budget and Bidding

Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
Normalize spend and outcomes to comparable windows and definitions.
Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
Distinguish committed baseline, controlled experiments, and reserve capacity.
Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.