熟悉与新奇

Familiarity enables the transfer of experience between similar products or services, allowing us to be productive without first learning how a system works. When we encounter familiar interface patterns and conventions, we intuitively understand them based on previous experience. This rule of thumb is the basis of Jakob’s Law and helps guide design decisions.

熟悉性使得类似产品或服务之间的经验转移成为可能，使我们能够在不先学习系统工作原理的情况下提高生产力。当我们遇到熟悉的界面模式和约定时，基于以往的经验，我们能够直观地理解它们。这个经验法则是雅各布法则的基础，有助于指导设计决策。

However, a common question is whether there is an appropriate time to deviate from this principle and design for novelty instead. Like everything in life, there is a time and place to follow the rules and a time to break them. Design is no different. There are times when it is entirely acceptable and perhaps even advantageous to design for novelty.

然而，一个常见的问题是是否有适当的时机偏离这个原则，而选择设计新颖。就像生活中的一切一样，遵守规则和打破规则都有时机和地点。设计也不例外。有时候，设计新颖是完全可以接受甚至有利的。

The Benefits of Familiarity

熟悉性的好处

Familiarity with digital products and services comes with major advantages. This is logical because the last thing you want is for your users or customers to have to learn something new, risking confusion and frustration simply because they couldn’t accomplish their intended tasks. However, a familiar interface feels more intuitive due to the mental model formed from past experiences.

熟悉数字产品和服务具有重大优势。这是合乎逻辑的，因为你不希望用户或客户因为无法完成他们的预期任务而产生困惑和沮丧，而不得不学习新的东西。然而，熟悉的界面由于过去的经验形成的心理模型而更具直观性。

Let’s take an e-commerce website as an example. Most e-commerce websites follow very similar patterns and conventions, allowing customers to focus on finding and purchasing the items they’re interested in. The friction that results from an unfamiliar interface is removed because it feels and functions similarly, if not identically, to other e-commerce websites they’ve visited in the past.

让我们以电子商务网站为例。大多数电子商务网站遵循非常相似的模式和约定，使客户能够专注于查找和购买他们感兴趣的商品。由于界面熟悉，消除了因为不熟悉界面而产生的摩擦感，因为它在功能和感觉上与他们过去访问过的其他电子商务网站非常相似，甚至完全相同。

In other words, we transfer knowledge from past experiences when facing something new that appea...