产品设计流程

There is no such thing as a universal product design process. Every org is different and uses the process that works best for its needs. Yet, it’s possible to establish a general set of actions that (with some alternations) work for many companies.

没有所谓的通用产品设计流程。每个组织都是不同的，并使用最适合其需求的流程。然而，可以建立一套通用的行动（经过一些调整）适用于许多公司。

Product design process cheatsheet by Prophecy

由 Prophecy 提供的产品设计过程备忘单

Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 6 key stages of the design process.

Product Design Cheatsheet 是由 Prophecy 创建的一份有用文档，提供了产品开发的逐步工作流程，重点关注设计过程的6个关键阶段。

1. Research

1. 研究

Research is the foundation of the product design process. This stage involves gathering qualitative and quantitative data to understand the target users, their needs, behaviors, and pain points.

研究是产品设计过程的基础。这个阶段涉及收集定性和定量数据，以了解目标用户、他们的需求、行为和痛点。

Things to do:

待办事项：

• Write research questions: Start by framing what unknowns you need to explore and what objectives you hope to achieve. Formulate clear questions that will guide your research activities. For instance, “What are the major pain points for our users when using similar products?”
• 编写研究问题：首先确定你需要探索的未知领域和希望实现的目标。制定明确的问题来指导你的研究活动。例如，“用户在使用类似产品时的主要痛点是什么？”
• Conduct user interviews: Interview people who represent your target audience to understand their behaviors, needs, and problems.
• 进行用户访谈：采访代表你的目标受众的人，以了解他们的行为、需求和问题。

User interview—how to ask good questions by Krisztina Szerovay

用户访谈——如何提出好问题 by Krisztina Szerovay

• Conduct stakeholder interviews: Interview stakeholders to outline business goals and objectives.
• 进行利益相关者访谈：采访利益相关者以明确业务目标和目的。
• Analyze quantitative data: Use quantitative methods such as surveys to collect data so you can rely on it during ideation. Gather data on competitor products, market trends, and potential audience demographics.
• 分析定量数据：使用调查等定量方法收集数据，以便在构思过程中依赖这些数据。收集竞争产品、市场趋势和潜在受众人口统计数据。

This phase focuses on organizing and making sense of the data gathered during research to uncover patter...