直接数据共享使用 Delta Sharing - 介绍:我们在 Zalando 赋能合作伙伴的旅程

Picture this: You're a partner working with Zalando, trying to understand how your products are performing on one of Europe's largest fashion platforms. You need insights to make strategic decisions about inventory, pricing, and assortment planning. But instead of getting seamless access to the data you need, you find yourself juggling multiple systems, formats, and manual processes just to piece together a coherent view of your business performance. This was the reality our partners faced, and it was a problem we couldn't ignore.

想象一下:你是与Zalando合作的合作伙伴,试图了解你的产品在欧洲最大的时尚平台之一上的表现。你需要洞察来做出关于库存、定价和品类规划的战略决策。但你并没有获得无缝访问所需数据的机会,而是发现自己不得不在多个系统、格式和手动流程之间周旋,以拼凑出一个连贯的业务表现视图。这是我们的合作伙伴所面临的现实,也是我们无法忽视的问题。

At Zalando's Partner Tech division within our Data Foundation pillar, we share data & insights to partners across three distinct business models to steer their business:

在Zalando的数据基础设施支柱下的合作伙伴技术部门,我们与三个不同商业模型的合作伙伴分享数据和洞察,以引导他们的业务:

  • Traditional wholesale relationships where Zalando purchase and resell products,
  • 传统的批发关系,其中Zalando购买并转售产品,
  • Partner Program enabling direct-to-consumer sales, and
  • 合作伙伴计划 使直接面向消费者的销售成为可能,和
  • Connected Retail linking brick-and-mortar stores to our platform.
  • 连接零售 将实体店与我们的平台连接起来。

Each of these partnerships generates valuable data, but getting that data into partners hands in a useful format had become a significant challenge.

每一个合作关系都产生了有价值的数据,但将这些数据以有用的格式交到合作伙伴手中已成为一项重大挑战。

This introduction article will cover the following parts:

这篇介绍文章将涵盖以下部分

  • Brief overview of the problem statement
  • 问题陈述的简要概述
  • Brief overview of existing solutions and partner needs
  • 现有解决方案和合作伙伴需求的简要概述
  • Journey of identifying a potential solution
  • 识别潜在解决方案的旅程
  • Why did we choose delta sharing
  • 我们为什么选择delta sharing
  • From pilot to platform
  • 从试点到平台
  • Lessons learned
  • 经验教训
  • Looking ahead
  • 展望未来

This article will not cover:

这篇文章将不涵盖

  • Delta sharing in-depth explanation of its technical architecture
  • Delta Sharing对其技术架构的深入解释
  • Databricks and Unity Catalog capabilities
  • Databricks和Unity Catalog的能力

The Wake-Up Call: Understanding the Real Impact

警钟:理解真正的影响

Our journey be...

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