GenPage: 迈向端到端生成式主页构建的Netflix实践

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Learn about Netflix’s world class engineering efforts, company culture, product developments and more.

了解Netflix世界一流的工程实践、企业文化、产品开发及更多信息。

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Authors: Lequn Wang, Jiangwei Pan, and Linas Baltrunas

作者：Lequn Wang，Jiangwei Pan，以及 Linas Baltrunas

Figure 1. Autoregressive homepage generation. GenPage builds a Netflix homepage one row or entity at a time, each one conditioned on what’s already on the page and the user’s context.

图1. 自回归主页生成。GenPage每次构建Netflix主页的一行或一个实体，每个部分都以页面上已有的内容和用户的上下文为条件。

Introduction

简介

The Netflix homepage is the first thing users see when they open the app and the primary way they discover content to enjoy. Almost every part of it is personalized, including which rows appear, which entities show up within those rows, and how everything is arranged on the page.

Netflix主页是用户打开应用时看到的第一件事，也是他们发现精彩内容的主要途径。它的几乎每个部分都是个性化的，包括出现哪些行、这些行中显示哪些实体，以及页面上所有内容的排列方式。

Constructing that homepage is a genuinely hard problem. It is not simply producing one ranked list. The homepage is a structured, two-dimensional layout, made up of recommendation rows and the entities within them. Here, an entity can be a movie, show, game, live event, or other recommendable item. Each choice can affect the value of the others. Traditionally, it is built through a complex, multi-stage pipeline, with separate components for candidate generation and ranking at both the row and entity levels.

构建该主页是一个真正困难的问题。它不仅仅是生成一个排序列表。主页是一个结构化的二维布局，由推荐行和其中...